Master of Arts in Global Entertainment and Music Business | Berklee Valencia Campus

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Master of Arts in Global Entertainment and Music Business

Introduction

The music industry is changing faster than ever—and expanding worldwide. In this master’s degree, you’ll learn to meet the artistic management and entrepreneurial challenges of the global entertainment industry.

From crowdsourcing to music streaming, the way of doing business in the music industry is being revolutionized. Berklee's master in global entertainment and music business is part of that revolution. This one-year program is ideal if you have a vested interest in both music and business, and want to gain a competitive edge in the industry.

Program Highlights

Global Perspective

Students from over 30 countries come to develop a global vision of the music industry and understand the tendencies in leading and emerging markets. Our multicultural faculty have experience across the globe, and we bring in industry experts to give in-depth thematic workshops on the nuances of markets such as the US, Japan, Sweden, Brazil, China, and France.

Tailored Curriculum

The program offers concentrations in four areas of the music industry: Live Entertainment, Entrepreneurship, Technology, and Record Industry. Students choose the concentration and focus on this area for the practicum course and the culminating experience project. In addition to choosing a concentration, students have the flexibility to choose several electives based on their interests and career goals.

Practical Experience

Getting hands-on, practical experience is vital to success after graduation. Students have the chance to work on real-life projects such as the on-campus record label Disrupción Records or TEDxBerkleeValencia. Students also get to work on consulting projects to develop creative solutions for real companies and start-ups, such as Midem, Pledge Music, Next Big Sound, Nagual Sounds, Patreon, and Stageit.

Who We Are Looking For

We seek focused, motivated, creative candidates with excellent academic and professional backgrounds who can contribute skills that will benefit the program.

Ideal candidates want to:

  • Explore advanced concepts and models in the global music industry;
  • Apply managerial and/or entrepreneurial skills to existing entertainment and music business environments;
  • Lead and influence the direction of the profession as visionaries, executives, and entrepreneurs; and
  • Gain a thorough understanding of the elements of a successful enterprise.

Ideal candidates should demonstrate:

  • Professional goals of working at an executive/managerial level in a company or creating a business/organization;
  • Prior academic success;
  • Prior knowledge in business;
  • Good understanding of the current situation of the entertainment industry and technology; and
  • Leadership in professional and/or academic environments.

Program Information

The master of arts degree in global entertainment and music business provides advanced instruction to guide and prepare music industry professionals to lead today’s global music industry as visionaries, executives, and entrepreneurs.

As a global entertainment and music business student, you will focus on the skills, concepts, and methodologies central to global business models and apply these models to the artistic management and entrepreneurial challenges of music and digital media in the contemporary international entertainment industry. You will strengthen your analytical and leadership skills, as well as your written, oral, and musical communication skills. As you advance your professional skills and knowledge, you will grow and excel as leaders of the global music industry.

Program Purposes and Learning Outcomes

Upon completion of the program students will be able to:

  1. Synthesize the language of the global music and entertainment industries;
  2. Evaluate and apply leadership models as tools for ethical and culturally influenced decision-making;
  3. Apply effective promotion and marketing strategies;
  4. Synthesize research techniques applicable to the global music and entertainment industries;
  5. Synthesize intellectual property laws, with particular attention to rights licensing;
  6. Assess markets for emerging business models;
  7. Assess financial considerations in the commerce of music and entertainment in a global economy; and
  8. Forecast trends and gain expertise in the technology applications appearing in business environments.

Program Concentrations

In the global entertainment and music business program, students choose one of four concentrations and focus on this area in the culminating experience project and in a practicum course. Students enroll in a practicum course in the spring semester where they work on a project directly related to the concentration and also choose a related topic for the culminating experience.

In addition to choosing a concentration, students have the flexibility to customize their curriculum by choosing several industry-focused electives over the year. Students choose their electives together with an academic advisor based on their interests and career goals.

The four concentrations are:

  • Entrepreneurship
  • Live Entertainment
  • Record Label
  • Technology

Culminating Experience

The culminating experience is the final project that students present at the end of the program and is related to their concentration. Through the culminating experience, students make a creative contribution to, and/or define and solve a problem that exists in, the profession. It is a major part of the master's program, and represents the educational journey students take throughout the year. Projects take shape and evolve throughout all three semesters, and the final presentation can be a research project, a creative work, or a practical project.

Culminating Experience Timeline

  • Semester One: Students propose their culminating experience to their advisor and program director.
  • Semester Two: Students revise and refine their proposal and get final approval from their advisor. Students also work with their advisor to form the culminating experience committee for their project.
  • Semester Three: Students complete and present their final project to the culminating experience committee.

For more detailed information about the culminating experience, you may reference pages 26-29 of the 2016/2017 Graduate Bulletin.

Culminating Experience Example

Tracking the Story

Gabrielle Banks '14 set out to "soundtrack" a bestselling novel. Honing her skills in curation and music, her full-length album consisted of pre-existing songs that fit emotional themes or explicit callouts in the book and some original songs she produced (and for a few, co-wrote) featuring Berklee classmates. The project helped her to explore the role of a music supervisor and also the recent advancements in pairing music with new media.

Academic Calendar

This master's degree program runs from September to July. View the academic calendar for the current academic year.

2016/2017 Graduate Bulletin

The graduate bulletin contains all the information relevant to Berklee graduate programs for the current academic year. Program information may change year to year.

2016/2017 Graduate Studies Bulletin

Courses

The master of arts program at Berklee College of Music is designed to be completed in three semesters of study–or one full academic year: fall, spring, and summer semesters. There is an optional internship that takes place the fall after graduation for those who want to do an internship through Berklee for credit.

  • Total Credits: 33/34 with optional internship

Required Course
Elective Course
Optional Course

Fall 2016 - Semester One

Contract Management and Entertainment Law
  • MB-551
  • 3 credit(s)

This course provides a comprehensive look at business and intellectual property law. Students examine all legal aspects of businesses, such as contracts, securities regulations, and products liability, as well as those specific to music and entertainment environments, such as intellectual property and trade agreements. Students will review commercial transactions and take an in-depth look at copyright concepts important to the protection of creative works. Students will also learn how intellectual property law has been implemented and enforced in various countries and regions. Additionally, students will study other forms of intellectual property protection, such as patents, trademark, and trade secrets.

Music Business Finance
  • MB-553
  • 3 credit(s)

This course focuses on the accounting and quantitative tools of financial analysis that are used by business professionals in corporate settings and investors in private ventures. Students apply a high level of both bookkeeping and mathematical proficiency, as they apply quantitative methods of business analysis. In addition, students explore the role of money, and its many instruments, in music, including nontraditional forms of funding for talent enterprises.

Creative Entrepreneurship
  • MB-562
  • 3 credit(s)

This course explores the many dimensions of new venture creation and growth and fosters innovation and new business formation in independent and corporate settings. Students explore content and process questions, as well as formulate and implement issues that relate to conceptualizing, developing, and managing successful new ventures. Students learn that understanding new venture development from a nonmusical basis is the most beneficial way to develop music-related entrepreneurial ventures.

Music Business Seminar
  • MB-575
  • 1 credit(s)

This is a seminar in which students learn interdisciplinary skills necessary to thrive in a fast-paced industry. Students explore the contemporary challenges that impact the music industry today, make predictions about future challenges, and work on solutions. Students meet with leaders and experts who will help them develop a global understanding of the industry. Students will also share in the responsibility for inviting guest presenters and organizing panel discussions with speakers of their choice, related to their professional goal.

Elective

Choose one elective (see descriptions in the elective section).
Optional Elective

Optional electives do not count in program total credits.

  • GS-510 Principles of Music Research
  • ENDS-550 Contemporary Ensemble

Spring 2017 - Semester Two

Music Business Seminar
  • MB-575
  • 1 credit(s)

This is a seminar in which students learn interdisciplinary skills necessary to thrive in a fast-paced industry. Students explore the contemporary challenges that impact the music industry today, make predictions about future challenges, and work on solutions. Students meet with leaders and experts who will help them develop a global understanding of the industry. Students will also share in the responsibility for inviting guest presenters and organizing panel discussions with speakers of their choice, related to their professional goal.

Practicum Course

  • 3 credits/6 ECTS

Students take the course that corresponds to their selected concentration (see practicum course section below for course descriptions):

  • MB-611 Entrepreneurship Practicum
  • MB-621 Live Entertainment Practicum
  • MB-623 Record Practicum
  • MB-625 Technology Practicum

Elective One

Choose one elective (see descriptions in the elective section).
Elective Two

Choose one elective (see descriptions in the elective section).
Optional Elective

Optional electives do not count in program total (see descriptions in the optional elective section).

Summer 2017 - Semester Three

Culminating Experience in Global Entertainment and Music Business
  • MB-695
  • 6 credit(s)

Master's students in global entertainment and music business are required to complete a culminating experience. This experience may take the form of a directed study, project or internship. The student will work in consultation with his/her faculty advisor and/or the Music Business Department Chair to develop his/her unique project. The goal is to complete original work at a professional level. A faculty committee composed of the advisor and two other faculty will evaluate the final project that results from the culminating experience. The three-person faculty team will serve as the examining committee.

Elective

Choose one elective (see descriptions in the elective section).
Optional Elective

Optional electives do not count in program total credits.

Advising

Master's Advising
  • GS-500
  • 0 credit(s)

Students work closely with their faculty advisor to conceive and develop their culminating experience—a practical, creative, or research project enabling the student to make a contribution to his/her field of study and to develop their academic and career goals. Meetings between the student and advisor begin during the first week of the first semester (or during orientation) and continue until the final week of the program. Students present ideas, receive feedback, advice, support, suggestions, guidance and more from their advisors as they design and execute their culminating experiences and plan their academic and professional careers. Advisors guide students in meeting the various deadlines and milestones required as students complete their culminating experience, prepare for graduation and prepare for their careers.

Fall 2017 - Semester 4 (Optional)

Optional Internship

The optional graduate internship (GS-595) takes place in the fall following graduation. Read more about the optional internship in the career development section.

Practicum and Elective Course Descriptions

Practicum Course (Spring 2017 - Semester Two)

Students enroll in one practicum course directly related to their concentration (record industry, live entertainment, entrepreneurship, or technology). This course takes place during spring semester.

Entrepreneurship Practicum
  • MB-611
  • 3 credit(s)

This course facilitates a critical discussion of new business models for the entertainment industry, with a specific focus on music. Students study new methodology for the distribution of content and the difference between entertainment as a product and entertainment as a service. Students will also review the merger of responsibilities between record labels and management companies, as well as new models for agents and do-it-yourself tools for the branding and promotion of musicians and music. The course incorporates an analysis of both entrepreneurship and the concept of disruptive innovation, and explores how existing business can adapt to changes in the marketplace.

Live Practicum
  • MB-621
  • 3 credit(s)

This course examines, in-depth, the aspects of producing and promoting successful tours and concerts. Students explore the concert from the artist side, and what to expect from promoters. We will also review the promoter's ability to purchase talent and produce shows, considering such matters as competition, geography, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorships, rental agreements, labor, security, concessions, tour packages, and promoter-owned venues. Students also learn how to manage and produce a tour, focusing on a tour theme and marketing plan, routing, itineraries, riders, offers, contracts, subcontractors, show and tour personnel, merchandising, sponsorships, deposits, day-of-show and show settlements, and interactions with agents who book the tour.

Record Practicum
  • MB-623
  • 3 credit(s)

This course provides students with a practical experience in the development and management of a student-run record label, Berklee Valencia Records. Students will get acquainted with the departments of artists and repertoire (finding talents among other Berklee Valencia students and songs to be crafted and/or recorded); business affairs (negotiating contracts with all the parties involved); production (getting the masters and artwork done according to a schedule); marketing (promotion, advertising, and publicity of the music projects); and distribution (online and physical sales when relevant).

Technolocy Practicum
  • MB-625
  • 3 credit(s)

In this course, students will study the continuum that exists between consumers and creators through the emergence of software applications in music. Considering how the connections between artists and fans have evolved due to advancements in technology, students will learn how to create fruitful community musicians via interactive applications. Economic and technological issues will be covered to evaluate the degrees of feasibility and the level of risks of such applications. This course will equip students with the specific vocabulary and context to help them contribute to and guide new software development for musical applications.

Electives 2016/2017

Students in global entertainment and music business choose four electives to take. Electives are centered around five career ares of the music industry: artist management, live entertainment, production, marketing, and entrepreneurship. Students choose the electives that best fit their career goals and interests. The semester that electives are offered vary each year.

Branding, Sponsorship, and Advertising
  • MB-550
  • 3 credit(s)

This course provides a comprehensive overview of the marketing of products and services by multinational organizations, with emphasis on international cultures and marketing strategies. Students learn about the practices of companies large and small, with emphasis on those in the music/entertainment industry who are seeking market opportunities outside their home country. Students also learn about the importance of viewing international marketing management strategies from a global perspective.

Global Leadership and Management
  • MB-555
  • 3 credit(s)

This course provides an integrated analysis of the concepts, theories, viewpoints, and strategies that shape today's global leadership and management roles. Students learn about human behavior and action within the organizational setting, at both interpersonal and organizational levels. They evaluate the broad picture of management within multiple organizational settings and the global environment within which businesses operate today and into the future. They also evaluate the ways that globalization of world markets and internationalization of U.S. business influence all functions of management specific to music and entertainment industries. Additionally, students explore how ethical leadership practices affect their own professional future regardless of where they work.

Music Marketing
  • MB-556
  • 3 credit(s)

This course focuses on marketing for music and other arts, and looks especially at the practices, principles and theories that guide marketing in the contemporary music industry. Students study best practices as applied by leading marketers today as well as the concepts and theories that knowingly or unknowingly guide these operations. Students explore music marketing as three overlapping areas: first, the development of an artist’s brand and imagery; second, an appreciation of the likely target market for this music and artist; and third, the marketing and promotional campaign of the artist’s recorded music. Students also learn the necessary concepts, language and tools of music marketing and gain insight into the more specialized marketing and promotional aspects studied in depth in MB-615 Digital Marketing and Social Media Management; and MB-550 Branding, Sponsorship, and Advertising.

Marketing has a significant effect on the development and dissemination of music: it sells tickets, recorded music services and products and is the key means of developing talent. This course is designed to explore a variety of perspectives so as to equip students for the challenges of exploiting, developing and marketing music-related services and products in a global market. It will equip students with the concepts, language and tools for the marketing of music and the analysis of marketing theory and practice including consideration of Borden’s 4 P’s marketing theory, customer relations management (and Solis’s Social CRM), Gladwell’s concepts of The Tipping Point and stickiness factor for music releases and newly emergent work in big data, cocreation, and open texts.  

Economics of Creative Industries
  • MB-557
  • 3 credit(s)

No business like show business? This course offers an economic analysis of creative industries—defined as industries that produce goods that provide artistic, cultural, or entertainment value for the consumer, including music, movie, television, sports, advertising, fashion, and video games. Students apply economic concepts to understand firms’ strategies as they evaluate, using economic reasoning and the latest trade and scholarly writings in the field. Students also analyze current events in world affairs in classroom debates about controversial issues and their effect on creative industries. The final objective is to equip students with tools and concepts that allow them to navigate these industries and anticipate emergent social, economical, or technological trends that will shape business strategies.

Publishing, Licensing, and Distribution
  • MB-559
  • 3 credit(s)

Through this course, students will acquire a detailed understanding of music publishing beginning with the signing of a songwriter through to the exploitation of an administered work via a synchronization license. We will look at the basics of copyright and how a music publisher handles its works in order to best monetize its catalog through print, mechanicals, performance, and licensing.

Students will also complete a detailed study of the clearance process of synchronization and the language and terms included in licensing agreements for film, television, video games and other digital media. This course will provide a comprehensive look at music licensing from the point of view of the various departments within a music publisher as well as from a music supervisor’s perspective.

This course will review the use of music in popular and current film, TV and advertising projects to look at aesthetic, artist positioning, and the relationship between the value of a song, pricing and a production’s budget. Students will acquire the knowledge and skills needed to be a music supervisor; work at a film/television studio or advertising agency’s music department, an international music publishing company, or an online media distribution company; or to start their own music publisher.

Data Analytics in the Music Industry
  • MB-563
  • 3 credit(s)

The amount of data available to organizations in the music industry has reached unprecedented levels. Data is transforming business, social interactions, and how music is consumed and artists are marketed. In this course, students examine real world examples of how analytics significantly improve management decisions, firm strategies, and artist success. Students learn the following analytical methods: linear regression, logistic regression, trees, text analytics, clustering, visualization, and optimization. Students apply data analysis and statistical concepts to evaluate artists’ and labels’ marketing strategies, using logic and strategic reasoning, as well as the latest trade and scholarly writings in the field. Students focus on three areas: data gathering (writing surveys, conducting focus groups, applying online databases and search engines, importing metrics from social media or streaming platforms); data analysis (sorting and cleaning data with spreadsheet software, visualizing statistical hypotheses, and assessing industry reports); and data usage (presenting and reporting data and analysis and effectively communicating the results). Students learn how to provide recommendations for business decisions and focus on the management and logistics of marketing programs. By emulating best global business practices and processes, students have opportunities to master an extensive vocabulary of marketing terms and concepts; apply them by creating a valuable, music-related offer; and develop a comprehensive integrated marketing communication (IMC) launch campaign. Students compile and analyze primary and secondary research, articulate research findings, and refine and align campaign costs with effectiveness.

Music, Media and Society
  • MB-564
  • 3 credit(s)

This course explores the multidimensional relationship between music and society and its evolution in the past 150 years. Students analyze the impact of a number of different technological innovations on that relationship. They also take a look at changes in consumer tastes and consumption trends in different periods of time and the factors that motivated those changes. In additional, students study the intersection between music and the media and how that relationship has adapted to technological changes. Finally, they evaluate the impact of music itself on individuals, as well as music’s cultural dimension and the role it has played at times in channeling certain societal changes. After taking this course, students will not only have a better understanding of the central role that music has traditionally played in modern societies, but will be better prepared to adapt to current and future changes in their soon-to-be professional environment.

The Science of Artist Management
  • MB-613
  • 3 credit(s)

This course explores the science behind representing an entertainment act, whether as an attorney, agent, manager, or business manager. Specific focus is on advising, representing, and furthering the careers of artists and others in the entertainment industry. Students will examine the basics of agencies, talent booking and contracting, shopping talent, union and government regulations, fee/commission structures, and contractual considerations. Other emphasis will be given to financial management and advising, budgeting, development of a client base, and ethical practices in advisor roles.

Digital Marketing and Social Media Management
  • MB-615
  • 3 credit(s)

This course provides a comprehensive analysis of online and social media options available for the promotion of entertainment products and services. Students review the plethora of online tools for marketing, including online advertising, social media campaigns, social media etiquette, and games and contests. Students learn to create a total branding plan for an entertainment asset. The capstone of the course requires students to create an integrated online media plan for the promotion of a new entertainment product or services.

Music Video Production
  • MTI-543
  • 3 credit(s)

This course provides musicians with the tools and techniques to create compelling, creative music videos, especially using guerilla techniques (self-produced low budget). The course introduces the fundamental techniques of music video production and provides practical hands-on experience for producing professional music videos. Students learn by doing as well as by study. They analyze different techniques and methods of planning and production and put them into practice as they create their own videos.

Electronic Dance Music Composition
  • MTI-613
  • 3 credit(s)

This course explores topics in electronic production and live performance techniques related to modern electronic dance music production, sound design, arrangement, and performance. Students generate content and create their own music while learning how to use Ableton Live Suite. Students learn to analyze electronic music, and explore techniques for remixing, performing, and creating electronic music.

2016/2017 Optional Electives

Optional electives do not count in program total credits.

Contemporary Studio Ensemble
  • ENDS-550
  • 1 credit(s)

This course enables students to enhance their ensemble-playing skills, deepen their knowledge of a particular style and its associated repertory, and develop their individual performance identities. Students develop their ability to create and perform music in a particular style. Working under the direction of a senior faculty member, students complete exercises that enhance their intonation, articulation, and improvisational skills in an ensemble context. Students learn to maintain stylistic integrity by developing their awareness of the melodic, harmonic, and rhythmic practices associated with a particular repertory.

*Course content is subject to change.

Faculty

Graham Ball

Instructor

Robert Kraft

Visiting Professor of Music and Media

David Loscos

Instructor

Emilien Moyon

Program Director

Alexandre Perrin

Associate Professor

Tony Woodcock

Visiting Professor for Music and Social Entrepreneurship


See all campus faculty

Visiting Artists and Faculty

In order to give students a broader understanding of the music industry, we invite industry-leading artists, professionals, and visiting faculty to give lectures and workshops related to specific challenges and opportunities in the industry. Faculty visiting from the Boston campus frequently come to Valencia for special workshops and presentations. In many cases, students from all masters programs are welcome to attend visiting artist and faculty sessions, regardless of program.

Visiting artists and faculty change each year. Here are some of the visiting professionals who have visited campus in the past on behalf of the global entertainment and music business program:

Scott McNearney

Scott McNearney, sponsors chief at SXSW Music, Film and Interactive, visited the Branding and Advertising Music Business seminar to discuss the ins and outs of festival sponsorship with our students. For more than 15 years, McNearny has successfully directed and shepherded hundreds of uniquely integrated brand programs at the SXSW Conferences and Festivals, creating lasting and positive impacts on the world’s forward-most thinkers. Brand concert events led and developed with McNearny’s expertise include talent ranging from Jay- Z and Prince to Lady Gaga and Snoop Dogg.
View on Flickr

Steve Stoute

Steve Stoute is the founder and CEO of the brand development and marketing firm Translation, and author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. For more than a decade, Stoute has worked to identify and activate a new generation of consumers on behalf of iconic brands like State Farm, Jeep, and the National Basketball Association, helping them thrive in the changing cultural climate. He has worked with artists like Will Smith, Jay-Z, Mary J. Blige, Jimmy Iovine, and Solange Knowles. During his special visit to our campus for the Branding and Advertising Music Business seminar, Stoute shared his knowledge about the music and advertising industries with our students and gave them valuable advice on how to succeed in this evolving space.
View on Flickr

Rob Dickins

Industry legend Rob Dickins is former president and chairman of Warner Music UK. Dickins is responsible for the signings of Prince, Madonna, Nile Rodgers and Bernard Edwards (Chic), Neil Young, and Joni Mitchell, among others, to the UK company. Dickins visited our campus as a special guest for the final week of the Master of Arts in Global Entertainment and Music Business Degree Program A&R seminar.
View on Flickr

Cindy Castillo

Special guest to the music business seminar, Cindy Castillo, artist manager and founder of Gigntik Management & Booking, spoke with our students about artist management and how to develop synergies with artists. Based in Madrid, Spain, Castillo’s companyis dedicated to management and artist booking, producing national and international tours, and everything related to the organization of tours and events.

Martin F. Frascogna

Named the official U.S. ambassador for the Global Entertainment and Music Business Program, Martin Frascogna led an extraordinary week of seminars focusing on the U.S. market. Frascogna is an international entertainment attorney who represents clientele in 34 countries spanning six continents. His clients include international musicians, Grammy winners, international labels and tours.
View on Flickr

Scott Cohen

The music business program had the pleasure of hosting Scott Cohen, the co-founder of The Orchard, the world’s largest digital distribution company. Cohen is a world-renowned lecturer who visited the campus to discuss reinventing business models as we see them. Currently, he is a visiting professor at London Metropolitan University and is a member of the British Phonographic Industry Council.
View on Flickr

Alison Wenham

Alison Wenham has worked in the music industry for 35 years, and is one of the most experienced and well-known international practitioners in the business. Wenham founded the Association of Independent Music (AIM) in 1999, and has been its chair and CEO since its inception. In the past 10 years, she has guided AIM’s growth and influence to become one of the most respected and successful trade associations in the world. Wenham visited our campus to speak to our students about the music business industry.
View on Flickr

Panos Panay

Panos Panay is the founding managing director of Berklee ICE (Institute for Creative Entrepreneurship) as well as a passionate entrepreneur and active startup mentor in the creative media space. As the founder of Sonicbids, Panay created the leading platform for bands to book gigs and market themselves online, building a subscriber network of 550,000 bands and 35,000 promoters from over 100 countries. As a passionate arts and business advocate, Panos serves on a number of boards, including as the chair of Berklee's Presidential Advisory Council for six years.

Benji Rogers

Benji Rogers is the founder of PledgeMusic, which is a direct-to-fan platform as opposed to a crowdfunding website. Rogers is a London-born musician who has been recording and touring since 1999, and he visited our campus to speak with students about his experience running PledgeMusic.
View on Flickr

Outside the Classroom

When you are on campus, you'll find yourself in the midst of a multitude of cultures, backgrounds, and styles. Berklee is well known for their diversity of students and faculty, and on the Valencia campus we celebrate the musical creations and cutting-edge ideas that come from this blend of culture and backgrounds.

Master's students come from all over the world, and bring a wide range of experiences to share on campus during the yearlong program in Valencia. Students are the center of campus life, as they turn classrooms into laboratories and collaborate on innovative projects with students in other master's programs.

Collaboration With Other Programs

It’s not just the faculty and visiting professionals that inspire, at Berklee you will be surrounded by and collaborating with talented musicians and composers from around the world, both in the music business program, and from the other masters’ degrees on campus in performance, scoring, and music technology. It is in this collaboration that opportunities begin to form, relationships are built, and your creativity and ability to innovate are put on center stage.

Outside the classroom, music business students may find themselves working with students from the music technology innovation master's program to work on production for a student artist, or get some extra insight on sound engineering and mixing. Music business students also work with performers to gain experience in promotion, marketing, and artist management. In addition, there are many musicians on campus from all programs who enjoy coming together to perform at events on and off campus.

Performing Opportunities

The campus is full of life, and there's always something you can get involved in. Extracurricular activities are optional and vary from year to year. Some opportunities are open for all students to participate in, while others are on an audition/application basis.

KB Killaz, led by Music Business Student Kyle Bagley

KB Killaz, led by Music Business Student Kyle Bagley

KB Killaz play an original song 'Apple tree' at the Commencement Concert 2015 held on July 11 in front of the Hemisfèric building located in the City of Arts and Sciences. Sixteen bands of graduating students performed on a floating stage in the middle of the enclosure’s artificial lake.

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Global entertainment and music business program student Michael Deacon (a.k.a DX) performs 'Harvest Suite' by Adam Page and John Psathas at the Innovation ¡En Vivo! concert that takes place each semester and is open for all students to audition.

Berklee's Performance at the Valencia Open 500

Berklee's Performance at the Valencia Open 500

During the Valencia 500 tournament's final ceremony on October 27th, 2013 a group of Berklee students performed an original arrangement of the well-known tune by Tina Turner, 'The Best.' Vocalist Daniel Omphroy, a student of the Master in Global Entertainment and Music Business, won the competition that took place at the Valencia campus to select the performer for this prestigious event. Joining him on stage were classmates Alexey León Reyes on saxophone, and Cassandra Allen and Jana Sustersic on background vocals.

'Happy' (Pharrell Williams cover) - Valencia Commencement Concert 2014

'Happy' (Pharrell Williams cover) - Valencia Commencement Concert 2014

Global entertainment and music business students created a band during their year at Berklee to do gigs and shows around Valencia, they named their band after one of the classrooms on campus, A69. Here, the group 'The A69's' perform the song 'Happy' at the 2014 graduation concert.

Business Students Emcee Graduation Concert

Two students global entertainment and music business program were chosen to emcee the graduation concert, featuring performances by many students from all master's programs.

Business Students Host Benefit Ball

Students from the music business program planned and hosted a ball to support a local non-profit organization that helps people with autism to improve their personal development through music. The Ball was held at the Westin in Valencia and featured fellow students in special performances.

The Berklee Batucada Performs at the Valencia Open 500

Students may join the batucada group as an extracurricular activity, led by faculty member Mariano Steimberg.

  • Optional Ensemble Elective: Students may opt to take "Contemporary Ensemble" (ENDS-550), a one-credit optional elective to enhance ensemble-playing skills. Students develop their ability to create and perform music in a particular style, under the guidance of a faculty member from the contemporary performance program. Credit does not count toward program credits.
  • Events: There are opportunities for select students to perform in many on-campus and off-campus events such as orientation, graduation, ensemble performances, or events at the City of Arts and Sciences.
  • Conferences: Some industry events and conferences offer opportunities for musicians to perform. Students have performed at Sonar, TEDxBerkleeValencia, and EmTech.
  • Extracurricular Activities: Extracurricular activities are completely optional for students, take place outside of class time, and vary year to year. Past examples of such activities include a batucada group, flamenco workshop, a choir, Valencia DJ Collective, jam sessions, and ensembles.

Careers

Getting a master's degree from Berklee College of Music pushes you towards the next big step in your career, and the International Career Center (ICC) is one of the resources you have to help get you there. The mission of the ICC is to provide expert guidance, cutting-edge resources, and professional development experiences to a diverse student body for the achievement of students’ music career goals. Rather than acting as a one-time job link, the overall focus is on music career management and helping students access resources and activities that are available and applying them to their own career paths.

See What the ICC Offers

Possible Career Paths

Getting a master's degree in global entertainment and music business opens you to a world of possibilities in the music industry and beyond. After graduating, many students work in the world's leading music industry companies in areas such as artist management, music publishing, music supervision etc. Others opt to start their own ventures as entrepreneurs.

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Industry Events and Conferences (Optional)

Succeeding in the music industry is all about building your professional network and making connections with the right people. Students are encouraged to take advantage of their time in Europe to attend or participate in the many music and performance-related events held in Spain and Europe. All event participation and attendance is optional and students make all the arrangements to attend on their own. In some cases, students may be able to access special offers and student discounts through Berklee.

These are the events that we recommend for global entertainment and music business students.

Future Music Forum (Barcelona, Spain)

An annual international music conference based in Barcelona that gathers the leading minds in the world of music to exchange views on how music is being shared in today's digital age and discuss new developments taking place in music technology.

BIME (Bilbao, Spain)

BIME PRO is the first European fair dedicated to the music and digital industry, it explores new ways of income and collaboration through new technologies, video games and marketing. A three-day program full of activities, lectures, networking, special events.

BIME Pro connects national and international professionals, updates their knowledge and explores new business models through digital industries.

It is also the first European fair focused on the Latin American music industry, inviting top leaders of their industry.

Sónar (Barcelona, Spain)

Created in 1994, Sónar is a pioneering festival with a unique format and content. It's first class reputation as a leading reference for international festivals is by virtue of a carefully balanced cultural offering, combining a playful nature, the avant-garde, and experimentation with electronic dance music's newest trends.

Midem (Cannes, France)

"Midem is the leading international business event for the music ecosystem where music makers, cutting-edge technologies, brands and talents come together."

The Great Escape UK (Brighton, UK)

"The Great Escape (TGE) is a new music festival that showcases emerging artists from all over the world. Over 400 up and coming bands play in 35 Brighton venues, accessible on one wristband. It’s the first place to discover your new favorite band and see them in an intimate setting before they go on to headline major festival stages."

International Music Summit (Ibiza, Spain)

IMS Ibiza is a comprehensive three-day event featuring live seminars and debates amongst the leaders of the international music community. Through keynotes, interviews, panels and technology master classes, our industry network comes together for thoughtful discussion about the direction and future of electronic music. The IMS Business Report, which has become the industry’s leading data study, is also presented at IMS Ibiza for a global snapshot of vital statistics about the industry. The event has become a major source of industry deals, press launches and is a talking point for worldwide media. Major brands like Corona, Pioneer, Nokia and Coca Cola have used IMS as a platform to launch important initiatives in the electronic music space.

TEDxBerkleeValencia (Valencia, Spain)

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxBerkleeValencia, where x = independently organized TED event. At our TEDxBerkleeValencia event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. Select students will have the opportunity help organize the event, while all students will be able to attend.

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Internship (Optional)

Berklee College of Music’s optional graduate internship program supports Berklee master’s students who seek to integrate academic and professional experience after completing the coursework and culminating experience projects required in their specific master’s program. This program will take place during an additional semester, following the completion of all course work, and students will be charged a part-time comprehensive fee. Note that students are responsible for securing their own internships and for securing all appropriate and required visa statuses.

FAQs


Is the GRE or the GMAT required to apply for this program?

The GRE or the GMAT is not required to apply for this program, but is highly recommended.
Do I need to have a degree in music business?

Global entertainment and music business applicants must possess a minimum of a bachelor's degree in music or business (or equivalent credentials) from an accredited institution and demonstrate leadership, motivation, intellectual curiosity, and promise of great achievement in their area of study.

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