Master of Arts in Global Entertainment and Music Business | Berklee Valencia Campus

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Master of Arts in Global Entertainment and Music Business

Introduction

The music industry is changing faster than ever—and expanding worldwide. In this master’s degree, you’ll learn to meet the artistic management and entrepreneurial challenges of the global entertainment industry.

From crowdsourcing to music streaming, the way of doing business in the music industry is being revolutionized. Berklee's master in global entertainment and music business is part of that revolution. This one-year program is ideal if you have a vested interest in both music and business, and want to gain a competitive edge in the industry.

Program Highlights

Global Perspective

Students from over 30 countries come to develop a global vision of the music industry and understand the tendencies in leading and emerging markets. Our multicultural faculty have experience across the globe, and we bring in industry experts to give in-depth thematic workshops on the nuances of markets such as the US, Japan, Sweden, Brazil, China, and France.

Tailored Curriculum

The program offers concentrations in three areas of the music industry: Live Entertainment, Entrepreneurship, and Record Industry. Students choose the concentration and focus on this area for the practicum course and the culminating experience project. In addition to choosing a concentration, students have the flexibility to choose several electives based on their interests and career goals.

Practical Experience

Getting hands-on, practical experience is vital to success after graduation. Students have the chance to work on real-life projects such as the on-campus record label Disrupción Records. Students also get to work on consulting projects to develop creative solutions for real companies and start-ups, such as Midem, Pledge Music, Next Big Sound, Nagual Sounds, Patreon, and Stageit.

Who We Are Looking For

We seek focused, motivated, creative candidates with excellent academic and professional backgrounds who can contribute skills that will benefit the program.

Ideal candidates want to:

  • Explore advanced concepts and models in the global music industry;
  • Apply managerial and/or entrepreneurial skills to existing entertainment and music business environments;
  • Lead and influence the direction of the profession as visionaries, executives, and entrepreneurs; and
  • Gain a thorough understanding of the elements of a successful enterprise.

Ideal candidates should demonstrate:

  • Professional goals of working at an executive/managerial level in a company or creating a business/organization;
  • Prior academic success;
  • Prior knowledge in business;
  • Good understanding of the current situation of the entertainment industry and technology; and
  • Leadership in professional and/or academic environments.

Program Information

The master of arts degree in global entertainment and music business provides advanced instruction to guide and prepare music industry professionals to lead today’s global music industry as visionaries, executives, and entrepreneurs.

As a global entertainment and music business student, you will focus on the skills, concepts, and methodologies central to global business models and apply these models to the artistic management and entrepreneurial challenges of music and digital media in the contemporary international entertainment industry. You will strengthen your analytical and leadership skills, as well as your written, oral, and musical communication skills. As you advance your professional skills and knowledge, you will grow and excel as leaders of the global music industry.

Program Purposes and Learning Outcomes

Upon completion of the program students will be able to:

  1. Synthesize key financial indicators for business practice as well as individual professional development.
  2. Apply effective marketing and promotion strategies for music and entertainment businesses worldwide.
  3. Assess and create income and cash flow statements from corporations and balance sheet reports, based on collection and record of financial transactions.
  4. Develop study and research techniques applicable to the music and entertainment industry on a global scale.
  5. Apply copyright legislation, giving particular attention to rights licensing.
  6. Assess new markets and business models for music, both in the domestic scope and at the international level.
  7. Synthesize the influence of global markets into all aspects of businesses’ functions, including organizational behavior, leadership, and ethics.
  8. Illustrate all levels of organizational design, their functions, and their culture, exploring the impact of ethical leadership in all processes, whether they’re structural, technical, or practical.
  9. Evaluate the social, legal, and ethical challenges involved in the relationship between technology and business, including security, privacy, and reputation management through the internet.

Program Concentrations

In the global entertainment and music business program, students choose one of three concentrations and focus on this area in the culminating experience project and in a practicum course. Students enroll in a practicum course in the spring semester where they work on a project directly related to the concentration and also choose a related topic for the culminating experience.

In addition to choosing a concentration, students have the flexibility to customize their curriculum by choosing several industry-focused electives over the year. Students choose their electives together with an academic advisor based on their interests and career goals.

The three concentrations are:

  • Entrepreneurship
  • Live Entertainment
  • Record Label

Culminating Experience

The culminating experience is the final project that students present at the end of the program and is related to their concentration. Through the culminating experience, students make a creative contribution to, and/or define and solve a problem that exists in, the profession. It is a major part of the master's program, and represents the educational journey students take throughout the year. Projects take shape and evolve throughout all three semesters, and the final presentation can be a research project, a creative work, or a practical project.

Culminating Experience Timeline

  • Semester One: Students propose their culminating experience to their advisor and program director.
  • Semester Two: Students revise and refine their proposal and get final approval from their advisor. Students also work with their advisor to form the culminating experience committee for their project.
  • Semester Three: Students complete and present their final project to the culminating experience committee.

For more detailed information about the culminating experience, you may reference pages 26-29 of the 2016/2017 Graduate Bulletin.

Culminating Experience Example

Tracking the Story

Gabrielle Banks '14 set out to "soundtrack" a bestselling novel. Honing her skills in curation and music, her full-length album consisted of pre-existing songs that fit emotional themes or explicit callouts in the book and some original songs she produced (and for a few, co-wrote) featuring Berklee classmates. The project helped her to explore the role of a music supervisor and also the recent advancements in pairing music with new media.

Academic Calendar

This master's degree program runs from September to July. View the academic calendar for the current academic year.

2016/2017 Graduate Bulletin

The graduate bulletin contains all the information relevant to Berklee graduate programs for the current academic year. Program information may change year to year.

2016/2017 Graduate Studies Bulletin

Student Policies

Student policies can be found here.

Accreditations and Disclosures

Graduate programs at Berklee’s campus in Valencia, Spain, are accredited by official authorities in both the United States and in Europe. See accreditation and disclosures information here.

Courses

The master of arts program at Berklee College of Music is designed to be completed in three semesters of study–or one full academic year: fall, spring, and summer semesters. There is an optional internship that takes place the fall after graduation for those who want to do an internship through Berklee for credit.

  • Total Credits: 33/34 with optional internship
  • Total ECTS: 60

Required Course
Elective Course
Optional Course

Sample Curriculum Semester 1 (Fall)

Contract Management and Entertainment Law
  • MB-551
  • 3 credit(s)

This course provides a comprehensive look at entertainment law issues and contracts closely related to the music industry. Students learn to appreciate how the music industry deals in copyrights, exclusive/non-exclusive services, and reputation, image and goodwill through a variety of complex contractual frameworks. Students examine the different contracts specifically involved in music business practice such as publishing, recording, management, production, and live performance, as well as those regarding merchandising, sponsorship and endorsement.

Sample Syllabus for MB-551
Music Business Finance
  • MB-553
  • 3 credit(s)

This course focuses on the accounting and quantitative tools of financial analysis that are used by busines professionals in corporate settings and investors. In the course, students look at finance in three ways: first, they discover how music companies record financial transactions in a booking system and calculate ratios of financial statements; second, they determine and understand financial calculations, both focused on the music industry in particular, as well as more general important overall business calculations; and third, they budget and fund music business ventures. Mastering these tools helps students analyze firms from a financial point of view and to measure ventures’ sustainability over the long-term. Students learn how to use financial analysis tools, both basic and sophisticated, to assess the potential of music enterprises, and create new businesses in the music industry.

Sample Syllabus for MB-553
Creative Entrepreneurship
  • MB-562
  • 3 credit(s)

“All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” (Hoffman, Casnocha, 2012). Today, the average person changes jobs 13 times during his or her career, and most people will explore diverse fields and industries. For this reason, it is now essential to develop an entrepreneurial mindset: being nimble, continuously reinventing yourself by recombining existing skills while developing new ones. Through this course, students develop an entrepreneurial approach to their careers and learn to apply design thinking (Brown, 2009) to imagine new business models in the field of music and entertainment. The course is structured into three sections: ideation, conceptualization and implementation. In the mindst of this creative journey, students go through the early stages of startup development: from the identification of new opportunities, conception of prototypes, collection of market data to the development of an innovative value proposition, business model and strategy, to respond to emerging needs of the market.

Sample Syllabus for MB-562
Music Business Seminar
  • MB-575
  • 1 credit(s)

This is a seminar in which students learn interdisciplinary skills necessary to thrive in a fast-paced industry. Students explore the contemporary challenges that impact the music industry today, make predictions about future challenges, and work on solutions. Students meet with leaders and experts who will help them develop a global understanding of the industry. Students will also share in the responsibility for inviting guest presenters and organizing panel discussions with speakers of their choice, related to their professional goal.

Sample Syllabus for MB-575
Elective

Choose one elective (see descriptions in the elective section).
Optional Elective

Optional electives do not count in program total (see description in the optional elective section).

Sample Curriculum Semester 2 (Spring)

Music Business Seminar
  • MB-575
  • 1 credit(s)

This is a seminar in which students learn interdisciplinary skills necessary to thrive in a fast-paced industry. Students explore the contemporary challenges that impact the music industry today, make predictions about future challenges, and work on solutions. Students meet with leaders and experts who will help them develop a global understanding of the industry. Students will also share in the responsibility for inviting guest presenters and organizing panel discussions with speakers of their choice, related to their professional goal.

Sample Syllabus for MB-575
Practicum Course

  • 3 credits/6 ECTS

Students take the course that corresponds to their selected concentration (see practicum course section below for course descriptions):

  • MB-611 Entrepreneurship Practicum
  • MB-621 Live Entertainment Practicum
  • MB-623 Record Practicum

Graduate Professional Development Seminar
  • GS-503
  • 1 credit(s)

Students participate in a diverse array of professional development experiences to facilitate their career success. These experiences may occur throughout the school year as well as during the Professional Development Week at the beginning of spring semester. These experiences assist students in refining their career goals and focus and in developing a career plan. Students also assess their professional skills, remediate gaps, enhance their professional profile, and sharpen their job search skills. More importantly, students strengthen their skills in career exploration and career resilience.

Sample Syllabus for GS-503
Elective One

Choose one elective (see descriptions in the elective section).
Elective Two

Choose one elective (see descriptions in the elective section).
Optional Elective

Optional electives do not count in program total (see description in the optional elective section).

Sample Curriculum Semester 3 (Summer)

Culminating Experience in Global Entertainment and Music Business
  • MB-695
  • 6 credit(s)

Master's students in global entertainment and music business are required to complete a culminating experience. This experience may take the form of a directed study, project or internship. The student will work in consultation with his/her faculty advisor and/or the Music Business Department Chair to develop his/her unique project. The goal is to complete original work at a professional level. A faculty committee composed of the advisor and two other faculty will evaluate the final project that results from the culminating experience. The three-person faculty team will serve as the examining committee.

Sample Syllabus for MB-695
Elective

Choose one elective (see descriptions in the elective section).
Optional Elective

Optional electives do not count in program total (see description in the optional elective section).

Advising

Master's Advising
  • GS-500
  • 0 credit(s)

Students work closely with their faculty advisor to conceive and develop their culminating experience—a practical, creative, or research project enabling the student to make a contribution to his/her field of study and to develop their academic and career goals. Meetings between the student and advisor begin during the first week of the first semester (or during orientation) and continue until the final week of the program. Students present ideas, receive feedback, advice, support, suggestions, guidance and more from their advisors as they design and execute their culminating experiences and plan their academic and professional careers. Advisors guide students in meeting the various deadlines and milestones required as students complete their culminating experience, prepare for graduation and prepare for their careers.

Sample Curriculum Optional Semester 4 (Fall)

Optional Internship

The optional graduate internship (GS-595) takes place in the fall following graduation. Read more about the optional internship in the career development section.

Practicum and Elective Course Descriptions

Practicum Course

Students enroll in one practicum course directly related to their concentration (record industry, live entertainment, or entrepreneurship). This course takes place during spring semester.

Entrepreneurship
  • MB-611
  • 3 credit(s)

The online free-for-all approach in creative industries has destabilized payment models for music, movies or video games. This practicum enables students eager to test and develop emerging business ideas in the entertainment industry. To do so, students learn practical concepts, including market research, submission of business licensing application, location, organizational structure, financing, employee issues, project management and many other considerations. Students complete work that is extremely experiential in nature and based on the refinery and delivery of a business plan. Among other tasks, students complete a professional business plan at the end of the course.

Sample Syllabus for MB-611
Live
  • MB-621
  • 3 credit(s)

This course covers the various aspects of organizing live music tours as well as creating and organizing professional individual live concerts. Students learn the process of building live events, including venue and artist selection, budgeting, marketing and promotion, tour routing, technical production, staging, and other practical mechanics. Studnets master these underlying strategies as they develop skills to ensure a successful tour or event.

Sample Syllabus for MB-621
Record
  • MB-623
  • 3 credit(s)

This course provides students with practical experience in the development and management of a record label, through work with the student-run label, Disrupción Records. Through the course, students produce, market, and distribute a record of student work. In doing so, students gain expertise with the departments of artists and repertoire (finding talent among Berklee Valencia students; choosing songs to be crafted and/or recorded), business affairs (negotiating contracts with all the parties involved), production (completing masters and artwork, among other tasks), marketing (promotion, advertising and publicity of the music projects), and distribution (online and physical sales).

Sample Syllabus for MB-623

Electives

Students in global entertainment and music business choose four electives to take. Electives are centered around five career ares of the music industry: artist management, live entertainment, production, marketing, and entrepreneurship. Students choose the electives that best fit their career goals and interests. The semester that electives are offered vary each year.

Data Analytics in the Music Industry
  • MB-563
  • 3 credit(s)
The amount of data available to organizations in the music industry has reached unprecedented levels. Data is transforming business, social interactions, and how music is consumed and artists are marketed. In this course, students examine real world examples of how analytics significantly improve management decisions, firm strategies, and artist success. Students learn the following analytical methods: linear regression, logistic regression, trees, text analytics, clustering, visualization, and optimization. Students apply data analysis and statistical concepts to evaluate artists’ and labels’ marketing strategies, using logic and strategic reasoning, as well as the latest trade and scholarly writings in the field. Students focus on three areas:
 
1. Attain Data
  • Write a survey or conduct a focus group (e.g. Qualtrics, SurveyMonkey)
  • Apply online databases and search engines (e.g. Google Alerts, Next Big Sound, BuzzAngle Pro, BMAT Vericast)
  • Import metrics from social media (e.g. Facebook, Twitter) or streaming platforms (eg. Spotify Artist Insights)
2. Analyze Data
  • Sort important data and clean unuseful data by using spreadsheet software (e.g. Excel)
  • Visualize statistical hypotheses (e.g. whatif function)
  • Assess industry reports (e.g. PRS, BPI, CISAC, IFPI)
3. Apply Data
  • Present and report the result of the analysis (e.g. graphs, maps)
  • Communicate the results of the data analysis (e.g. infographics)
  • Provide recommendations for business decisions (e.g. Tableau)
Sample Syllabus for MB-563
The Science of Artist Management
  • MB-613
  • 3 credit(s)

This course is an in-depth exploration of the processes and activities related to management of artists. Students learn how to represent an act by focusing on the many facets of the music industry a personal manager must address. Students learn about the different roles on an artist’s team and other people managers encounter, including understanding who is responsible for which tasks, and how to get the deliverables they need. Students also learn about the environment they must navigate as managers, including record labels, live events, contract negotiations, budgeting, union and government regulations, talent shopping, and more. Finally, students develop a tool kit in order to perform in the role of personal manager with skill and finesse through both theoretical and practical application of this knowledge.  

Sample Syllabus for MB-613
The Art of Live Entertainment
  • MB-614
  • 3 credit(s)

“I’m not a businessman, I’m a business, man.” (Jay Z)

In this course, students analyze the current realities and evolution of the global live music business, an area of music which now contributes approximately 60% of revenues to top artists. This analysis of the live music industry contextualizes the relationship and power structures among the main stakeholders in the live music industry, from the audience to multi-national promoters. Students examine and evaluate the role of live performance in developing artists’ musical careers, as well as the expansion of niche markets, including the global festival market. They also examine the development of marketing and branding elements. In learning how the specific areas of events management interplay, students plan and potentially stage their own live events. Students also explore the legal structures that operate in the live music industry, including performing rights and venue logistics, and they evaluate how these impact live music and its stakeholders both positively and negatively. Finally, students explore the future of live music, including the challenges posed by globalization, pressure upon local artists and promoters, and the gentrification of core urban centers such as New York and London.

Sample Syllabus for MB-614
Branding, Sponsorship, and Advertising
  • MB-550
  • 3 credit(s)

This course provides a comprehensive overview of the marketing of products and services by multinational organizations, with emphasis on international cultures and marketing strategies. Students learn about the practices of companies large and small, with emphasis on those in the music/entertainment industry who are seeking market opportunities outside their home country. Students also learn about the importance of viewing international marketing management strategies from a global perspective.

Sample Syllabus for MB-550
Global Leadership and Management
  • MB-555
  • 3 credit(s)

Leadership is one of the fundamentals of success in today’s age, both on the personal and professional level, and this course is designed not only to help students learn the many facets of the global entertainment business world and leadership in theory, but also to master the skills and experiences necessary to turn them into effective leaders in their own right. Students have the opportunity to learn from real industry case studies, understand the organizational implications of quality leadership and global implications on a variety of levels, and participate in a diverse set of activities and assignments towards developing quality sensibilities and practices as thoughtful leaders in whatever endeavor they might choose to pursue. They study human behavior, internationalization, leadership and communication tactics, and other organizational elements combined with a thorough application of these principles towards building a solid understanding and integration of what makes true leaders in the modern entertainment world.

Sample Syllabus for MB-555
Music Marketing
  • MB-556
  • 3 credit(s)

This course focuses on the practices, principles, and theories that guide marketing in the contemporary music industry. Students study best practices as applied by leading marketers today as well as the concepts and theories that knowingly or unknowingly guide these operations. Students explore music marketing as three overlapping areas: first, the development of an artist’s brand and imagery; second, an appreciation of the likely target market for this music and artist; and finally, the marketing and promotional campaign of the artist’s recorded music. Students also learn the necessary concepts, language, and tools of music marketing and gain insight into the more specialized marketing and promotional aspects studied in depth in MB-615 and MB-550, in addition to marketing theory and practice. Students will learn how marketing has a significant effect on the development and dissemination of music: by selling tickets, recorded music services, and products and is the key means of developing talent. This course is designed to explore a variety of perspectives and equip students for the challenges of exploiting, developing, and marketing music-related services and products in a global market. 

Sample Syllabus for MB-556
Economics of Creative Industries
  • MB-557
  • 3 credit(s)

No business like show business? This course offers an economic analysis of creative industries defined as industries that produce goods that provide artistic, cultural, or entertainment value for the consumer, including music, movie, television, sports, advertising, fashion, and video games. Students apply economic concepts to understand firms’ strategies as they evaluate, using economic reasoning, the latest trade and scholarly writings in the field. Students also analyze current events in world affairs thanks to classroom debates about controversial issues, and their effect on creative industries. Students also master tools and concepts that allow them to navigate these industries and anticipate emergent trends that shape business strategies. 

Sample Syllabus for MB-557
Publishing, Licensing, and Distribution
  • MB-559
  • 3 credit(s)

Through this course, students will acquire a detailed understanding of music publishing beginning with the signing of a songwriter through to the exploitation of an administered work via a synchronization license. We will look at the basics of copyright and how a music publisher handles its works in order to best monetize its catalog through print, mechanicals, performance, and licensing.

Students will also complete a detailed study of the clearance process of synchronization and the language and terms included in licensing agreements for film, television, video games and other digital media. This course will provide a comprehensive look at music licensing from the point of view of the various departments within a music publisher as well as from a music supervisor’s perspective.

This course will review the use of music in popular and current film, TV and advertising projects to look at aesthetic, artist positioning, and the relationship between the value of a song, pricing and a production’s budget. Students will acquire the knowledge and skills needed to be a music supervisor; work at a film/television studio or advertising agency’s music department, an international music publishing company, or an online media distribution company; or to start their own music publisher.

Sample Syllabus for MB-559
Music, Media and Society
  • MB-564
  • 3 credit(s)

This course explores the multidimensional relationship between music and society and its evolution in the past 150 years. Students analyze the impact of a number of different technological innovations on that relationship. Students also examine changes in consumer tastes and consumption trends in different periods of time and the reasons that motivated those changes. Students explore the intersection between music and the media and how that relationship has adapted to technological changes. Finally, students evaluate the impact of music itself on individuals, as well as music’s cultural dimension and the role it has played at times in channelling certain societal changes. Through this course, students gain a better understanding of the central role that music has traditionally played in modern societies.

Sample Syllabus for MB-564
Digital Marketing and Social Media Management
  • MB-615
  • 3 credit(s)

This course provides a comprehensive analysis of online and social media options available for the promotion of entertainment products and services. Students review the plethora of online tools for marketing, including online advertising, social media campaigns, social media etiquette, and games and contests. Students learn to create a total branding plan for an entertainment asset. The capstone of the course requires students to create an integrated online media plan for the promotion of a new entertainment product or services.

Sample Syllabus for MB-615
Studio Video Music Production
  • MTI-543
  • 3 credit(s)

In this course, students learn a variety of multimedia software, hardware, tools and strategies useful in creating compelling graphic design, posters, music videos and other visual media, especially using “guerilla” techniques (self-produced, low budget projects). The goal is to put more visual tools in the hands of musicians, to enable them to take control of their own visual brand and visual promotion, and to help students synthesize a variety of visual design and editing skills in order to increase their ability to express themselves artistically. Students focus all of their newly learned skills to produce a final project of their choice with guidance from the course instructor.

Sample Syllabus for MTI-543
Electronic Dance Music Composition
  • MTI-613
  • 3 credit(s)

This course explores topics in electronic production and live performance techniques related to modern electronic dance music production, sound design, arrangement, and performance. Students generate content and create their own music while learning how to use Ableton Live Suite. Students learn to analyze electronic music, and explore techniques for remixing, performing, and creating electronic music.

Sample Syllabus for MTI-613

Economics of Creative Industries: Case Studies

The complexity of the music industry can be reflected in the real situations faced by artists, agents, promoters, and distributors. In the Economics of Creative Industries class, students work in small groups to analyze case studies to discover not only business problems but also the specific character and constraints of the music sector. In this video, students are working on the economics of digital service providers (such as Spotify) and exploring the limited release strategy followed by Beyoncé for her latest album on iTunes.

Optional Elective

Optional electives do not count in program total credits.

Principles of Music Research
  • GS-510
  • 3 credit(s)

Principles of Music Research introduces the tools of music scholarship, including reference and research materials in both book and electronic forms. Students develop the skills, attitudes, and understanding to research and write about music by learning how to approach various types of scholarly study within music and by increasing their proficiency with music library resources. Projects and assignments will be tailored to the individual needs of the student working towards his/her culminating experience or thesis project. Students learn advanced information seeking, assembling a literature review, evaluating current research, writing and documenting sources professionally and ethically, distinguishing primary and secondary research, and finding and applying for funding sources. Students taking this course should have the ability to recognize, identify, and define an informational need; seek basic information in a strategic way; locate and access basic information; and evaluate information sources for essential levels of quality and relevance.

Sample Syllabus for GS-510

*Course content is subject to change.

Faculty

Graham Ball

Instructor

Allen Bargfrede

Associate Professor

Pete Dyson

Instructor

Tim Ferrone

Instructor

Pablo Langa

Instructor

Neeltje Mooring

Instructor

Emilien Moyon

Program Director, Global Entertainment and Music Business

Alf Olofsson

Instructor

Stef Pascual

Instructor

Alexandre Perrin

Associate Professor

Visiting Professors

Robert Kraft

Visiting Professor of Music and Media

Tony Woodcock

Visiting Professor for Music and Social Entrepreneurship

See all campus faculty

Visiting Artists and Faculty

In order to give students a broader understanding of the music industry, we invite industry-leading artists, professionals, and visiting faculty to give lectures and workshops related to specific challenges and opportunities in the industry. Faculty visiting from the Boston campus frequently come to Valencia for special workshops and presentations. In many cases, students from all masters programs are welcome to attend visiting artist and faculty sessions, regardless of program.

Visiting artists and faculty change each year. Here are some of the visiting professionals who have visited campus in the past on behalf of the global entertainment and music business program:

Scott McNearney

Scott McNearney, sponsors chief at SXSW Music, Film and Interactive, visited the Branding and Advertising Music Business seminar to discuss the ins and outs of festival sponsorship with our students. For more than 15 years, McNearny has successfully directed and shepherded hundreds of uniquely integrated brand programs at the SXSW Conferences and Festivals, creating lasting and positive impacts on the world’s forward-most thinkers. Brand concert events led and developed with McNearny’s expertise include talent ranging from Jay- Z and Prince to Lady Gaga and Snoop Dogg.
View on Flickr

Steve Stoute

Steve Stoute is the founder and CEO of the brand development and marketing firm Translation, and author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. For more than a decade, Stoute has worked to identify and activate a new generation of consumers on behalf of iconic brands like State Farm, Jeep, and the National Basketball Association, helping them thrive in the changing cultural climate. He has worked with artists like Will Smith, Jay-Z, Mary J. Blige, Jimmy Iovine, and Solange Knowles. During his special visit to our campus for the Branding and Advertising Music Business seminar, Stoute shared his knowledge about the music and advertising industries with our students and gave them valuable advice on how to succeed in this evolving space.
View on Flickr

Rob Dickins

Industry legend Rob Dickins is former president and chairman of Warner Music UK. Dickins is responsible for the signings of Prince, Madonna, Nile Rodgers and Bernard Edwards (Chic), Neil Young, and Joni Mitchell, among others, to the UK company. Dickins visited our campus as a special guest for the final week of the Master of Arts in Global Entertainment and Music Business Degree Program A&R seminar.
View on Flickr

Cindy Castillo

Special guest to the music business seminar, Cindy Castillo, artist manager and founder of Gigntik Management & Booking, spoke with our students about artist management and how to develop synergies with artists. Based in Madrid, Spain, Castillo’s companyis dedicated to management and artist booking, producing national and international tours, and everything related to the organization of tours and events.

Martin F. Frascogna

Named the official U.S. ambassador for the Global Entertainment and Music Business Program, Martin Frascogna led an extraordinary week of seminars focusing on the U.S. market. Frascogna is an international entertainment attorney who represents clientele in 34 countries spanning six continents. His clients include international musicians, Grammy winners, international labels and tours.
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Scott Cohen

The music business program had the pleasure of hosting Scott Cohen, the co-founder of The Orchard, the world’s largest digital distribution company. Cohen is a world-renowned lecturer who visited the campus to discuss reinventing business models as we see them. Currently, he is a visiting professor at London Metropolitan University and is a member of the British Phonographic Industry Council.
View on Flickr

Alison Wenham

Alison Wenham has worked in the music industry for 35 years, and is one of the most experienced and well-known international practitioners in the business. Wenham founded the Association of Independent Music (AIM) in 1999, and has been its chair and CEO since its inception. In the past 10 years, she has guided AIM’s growth and influence to become one of the most respected and successful trade associations in the world. Wenham visited our campus to speak to our students about the music business industry.
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Panos Panay

Panos Panay is the founding managing director of Berklee ICE (Institute for Creative Entrepreneurship) as well as a passionate entrepreneur and active startup mentor in the creative media space. As the founder of Sonicbids, Panay created the leading platform for bands to book gigs and market themselves online, building a subscriber network of 550,000 bands and 35,000 promoters from over 100 countries. As a passionate arts and business advocate, Panos serves on a number of boards, including as the chair of Berklee's Presidential Advisory Council for six years.

Benji Rogers

Benji Rogers is the founder of PledgeMusic, which is a direct-to-fan platform as opposed to a crowdfunding website. Rogers is a London-born musician who has been recording and touring since 1999, and he visited our campus to speak with students about his experience running PledgeMusic.
View on Flickr

Outside the Classroom

When you are on campus, you'll find yourself in the midst of a multitude of cultures, backgrounds, and styles. Berklee is well known for their diversity of students and faculty, and on the Valencia campus we celebrate the musical creations and cutting-edge ideas that come from this blend of culture and backgrounds.

Master's students come from all over the world, and bring a wide range of experiences to share on campus during the yearlong program in Valencia. Students are the center of campus life, as they turn classrooms into laboratories and collaborate on innovative projects with students in other master's programs.

Collaboration With Other Programs

It’s not just the faculty and visiting professionals that inspire, at Berklee you will be surrounded by and collaborating with talented musicians and composers from around the world, both in the music business program, and from the other masters’ degrees on campus in performance, scoring, and music technology. It is in this collaboration that opportunities begin to form, relationships are built, and your creativity and ability to innovate are put on center stage.

Outside the classroom, music business students may find themselves working with students from the music technology innovation master's program to work on production for a student artist, or get some extra insight on sound engineering and mixing. Music business students also work with performers to gain experience in promotion, marketing, and artist management. In addition, there are many musicians on campus from all programs who enjoy coming together to perform at events on and off campus.

Performing Opportunities

The campus is full of life, and there's always something you can get involved in. Extracurricular activities are optional and vary from year to year. Some opportunities are open for all students to participate in, while others are on an audition/application basis.

KB Killaz, led by Music Business Student Kyle Bagley

KB Killaz, led by Music Business Student Kyle Bagley

KB Killaz play an original song 'Apple tree' at the Commencement Concert 2015 held on July 11 in front of the Hemisfèric building located in the City of Arts and Sciences. Sixteen bands of graduating students performed on a floating stage in the middle of the enclosure’s artificial lake.

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Global entertainment and music business program student Michael Deacon (a.k.a DX) performs 'Harvest Suite' by Adam Page and John Psathas at the Innovation ¡En Vivo! concert that takes place each semester and is open for all students to audition.

Berklee's Performance at the Valencia Open 500

Berklee's Performance at the Valencia Open 500

During the Valencia 500 tournament's final ceremony on October 27th, 2013 a group of Berklee students performed an original arrangement of the well-known tune by Tina Turner, 'The Best.' Vocalist Daniel Omphroy, a student of the Master in Global Entertainment and Music Business, won the competition that took place at the Valencia campus to select the performer for this prestigious event. Joining him on stage were classmates Alexey León Reyes on saxophone, and Cassandra Allen and Jana Sustersic on background vocals.

'Happy' (Pharrell Williams cover) - Valencia Commencement Concert 2014

'Happy' (Pharrell Williams cover) - Valencia Commencement Concert 2014

Global entertainment and music business students created a band during their year at Berklee to do gigs and shows around Valencia, they named their band after one of the classrooms on campus, A69. Here, the group 'The A69's' perform the song 'Happy' at the 2014 graduation concert.

Business Students Emcee Graduation Concert

Two students global entertainment and music business program were chosen to emcee the graduation concert, featuring performances by many students from all master's programs.

Business Students Host Benefit Ball

Students from the music business program planned and hosted a ball to support a local non-profit organization that helps people with autism to improve their personal development through music. The Ball was held at the Westin in Valencia and featured fellow students in special performances.

The Berklee Batucada Performs at the Valencia Open 500

Students may join the batucada group as an extracurricular activity, led by faculty member Mariano Steimberg.

  • Events: There are opportunities for select students to perform in many on-campus and off-campus events such as orientation, graduation, ensemble performances, or events at the City of Arts and Sciences.
  • Conferences: Some industry events and conferences offer opportunities for musicians to perform.
  • Extracurricular Activities: Extracurricular activities are completely optional for students, take place outside of class time, and vary year to year. Past examples of such activities include a batucada group, flamenco workshop, a choir, Valencia DJ Collective, jam sessions, and ensembles.

Careers

Getting a master's degree from Berklee College of Music pushes you towards the next big step in your career, and the International Career Center (ICC) is one of the resources you have to help get you there. The mission of the ICC is to provide expert guidance, cutting-edge resources, and professional development experiences to help our diverse body of students achieve their career goals. Rather than acting as a one-time job link, our overall focus is on career management. We help you access available resources and activities and apply them to your career path.

See What the ICC Offers

Possible Career Paths

Getting a master's degree in global entertainment and music business opens you to a world of possibilities in the music industry and beyond. After graduating, many students work in the world's leading music industry companies in areas such as artist management, music publishing, music supervision etc. Others opt to start their own ventures as entrepreneurs.

See Careers in Music

Industry Events and Conferences (Optional)

Succeeding in the music industry is all about building your professional network and making connections with the right people. Students are encouraged to take advantage of their time in Europe to attend or participate in the many music and performance-related events held in Spain and Europe. All event participation and attendance is optional and students make all the arrangements to attend on their own. In some cases, students may be able to access special offers and student discounts through Berklee.

These are the events that we recommend for global entertainment and music business students.

Future Music Forum (Barcelona, Spain)

An annual international music conference based in Barcelona that gathers the leading minds in the world of music to exchange views on how music is being shared in today's digital age and discuss new developments taking place in music technology.

BIME (Bilbao, Spain)

BIME PRO is the first European fair dedicated to the music and digital industry, it explores new ways of income and collaboration through new technologies, video games and marketing. A three-day program full of activities, lectures, networking, special events.

BIME Pro connects national and international professionals, updates their knowledge and explores new business models through digital industries.

It is also the first European fair focused on the Latin American music industry, inviting top leaders of their industry.

Sónar (Barcelona, Spain)

Created in 1994, Sónar is a pioneering festival with a unique format and content. It's first class reputation as a leading reference for international festivals is by virtue of a carefully balanced cultural offering, combining a playful nature, the avant-garde, and experimentation with electronic dance music's newest trends.

Midem (Cannes, France)

"Midem is the leading international business event for the music ecosystem where music makers, cutting-edge technologies, brands and talents come together."

The Great Escape UK (Brighton, UK)

"The Great Escape (TGE) is a new music festival that showcases emerging artists from all over the world. Over 400 up and coming bands play in 35 Brighton venues, accessible on one wristband. It’s the first place to discover your new favorite band and see them in an intimate setting before they go on to headline major festival stages."

International Music Summit (Ibiza, Spain)

IMS Ibiza is a comprehensive three-day event featuring live seminars and debates amongst the leaders of the international music community. Through keynotes, interviews, panels and technology master classes, our industry network comes together for thoughtful discussion about the direction and future of electronic music. The IMS Business Report, which has become the industry’s leading data study, is also presented at IMS Ibiza for a global snapshot of vital statistics about the industry. The event has become a major source of industry deals, press launches and is a talking point for worldwide media. Major brands like Corona, Pioneer, Nokia and Coca Cola have used IMS as a platform to launch important initiatives in the electronic music space.

TEDxBerkleeValencia (Valencia, Spain)

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxBerkleeValencia, where x = independently organized TED event. At our TEDxBerkleeValencia event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. Select students will have the opportunity help organize the event, while all students will be able to attend.

See All Industry Events

Internship (Optional)

Berklee College of Music’s optional graduate internship program supports Berklee master’s students who seek to integrate academic and professional experience after completing the coursework and culminating experience projects required in their specific master’s program. This program will take place during an additional semester, following the completion of all course work, and students will be charged a part-time comprehensive fee. Note that students are responsible for securing their own internships and for securing all appropriate and required visa statuses.

Frequently Asked Questions


Q: What's the difference between this program and an M.B.A.?

To succeed in the music industry, it is fundamental to understand the complexity of the creative process, such as how artists function and work, how music is being created, and what artists need to be successful. This is something you can only learn by going to an institution like Berklee, which is exclusively dedicated to the betterment of musicians and the entertainment industry. It is imperative to be in close contact with talented musicians, artists, and music technologists to really get the full picture on the industry.
The global entertainment and music business program balances the two sides of the brain: creative and analytical. During the academic year, students have countless opportunities to collaborate with classmates from other programs on campus to develop innovative music projects. In addition, the program is practice oriented; we offer several electives directly related to specific industry areas in which students get an opportunity to apply their knowledge in hands-on projects with artists. These classes include the science of artist management, music marketing, the live practicum, the record practicum, and data analysis in the music industry. From recruiters’ and managers’ points of view, this kind of practical knowledge makes a huge difference in finding a job in the music industry.
Q: Do I need to have a previous experience in the music industry?

We prioritize candidates who have some kind of professional experience in addition to a solid educational background and industry knowledge. Ideally candidates should already have some business experience related to music: managing a band, organizing live events, producing a record, or launching a music startup, for example. However professional experience in other areas of business is also seen as an asset.
Q: What are the concentrations?

The three concentrations offered in the program are an opportunity for our students to specialize in a more specific segment of the music business. By choosing from the live, record, or entrepreneurship concentrations, students will become more specialized to reach their career goals. Therefore your choice should be directly related to your professional goals.
Q: Is the GRE or the GMAT required to apply for this program?

The GRE or the GMAT is not required to apply for this program. However, if you have taken the exam you are welcome to send us your results during the admissions process.
Q: Do I need to have a bachelor's degree in music business?

Global entertainment and music business applicants must possess a minimum of a bachelor's degree in music or business (or equivalent credentials) from an accredited institution and demonstrate leadership, motivation, intellectual curiosity, and promise of great achievement in their area of study.
Q: Why should I study in Valencia, Spain, and do I need to speak Spanish?

You don’t need to speak Spanish as all the courses and activities are delivered exclusively in English. Studying music business in a foreign country is an asset because it will allow you to develop an international perspective, which is an extremely valuable quality that recruiters are looking for in the industry.
Valencia is a vibrant Mediterranean city, offering multiple opportunities for our students to develop creative projects. In the past, our global entertainment and music business students have created projects for the local community including the Women’s Empower Symposium, TEDxBerkleeValencia, Jazz para el Autismo, and countless live music events.
Q: How will this program help me to close the gap between where I am and where I want to be?

The global entertainment and music business program focuses on three main areas to help students grow in their professional development and gain a competitive edge in the market:

  • Your network
  • Your experience
  • Your global perspective

We help our students develop a professional network by inviting high-profile and international guest speakers from all areas of the music industry to campus on a weekly basis. In addition, we provide opportunities to attend music industry conferences to make more connections with industry executives and leaders. Plus, your classmates will form an important part of your professional network after graduation.

To develop your professional experience while studying on campus, the concentrations, the culminating experience (thesis), and the design of the courses provide opportunities for you to understand how the music industry functions on a global scale.


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The music business is changing, and we're ahead of the curve.

Berklee is looking for motivated students who want to be on the cutting-edge of innovation in the music industry. Spend one year in Valencia, Spain getting a master’s degree in music business with accomplished faculty and students from across the globe.

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Contact Graduate Admissions in Valencia

For all graduate programs located on the Valencia campus, this is the contact information:

  • Ana Calvillo
    Admissions and Scholarships Manager
  • Mina Chulkova
    Admissions Coordinator
  • Telephone: +34 963 332 802 (10:00 a.m.-6:00 p.m. CET)
  • Email: admissionsvalencia@berklee.edu

Mailing Address
Berklee College of Music, Valencia Campus
Palau de les Arts Reina Sofía – Anexo Sur
Avenida Profesor López Piñero, 1
46013 Valencia (Spain)