Samuel Arvidsson | Berklee Valencia Campus

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Samuel Arvidsson

Samuel Arvidsson

”The music industry looks simple from afar, but becomes more complex and nuanced as you get closer to it. At the center is the artform and its impact on modern culture, but it comes down to the most talented people in the world in music trying to reach their audience and cut through the noise.”

”In this course, we will look at best labels and practices in the industry and their opportunities, and then apply this to our own artist projects’ journey from the studio to the fans with all the work that goes on in the middle.”

”I will give you the big picture, the industry insight and specifics combined with the facts, and then togther use this insight and theory to inspire and turn artists’ careers into reality.”

Career Highlights

  • Commercial director, Universal Music Group Sweden (2016 – present)
  • Extensive business coach, Media Management Program at Stockholm School of Economics (2013 – present)
  • Head of digital sales, Warner Music Sweden (2014 – 2016)
  • Head of marketing, EMI Music Sweden (2011 – 2013)
  • Key account manager, Sony Music International (London Office) (2007 – 2011)
  • Head of radio, Sony BMG Music Sweden (2005 – 2006)
  • Head of radio BMG (2001 – 2004)
  • PR consultant, Hill + Knowlton (2001)
  • Account manager, OgilvyOne and Ogilvy Interactive (1999 – 2000)