Samuel Arvidsson

Former Artist in Residence
Affiliated Departments

For media inquiries, please contact Media Relations

Career Highlights
  • Commercial director, Universal Music Group Sweden
  • Extensive business coach, Media Management Program at Stockholm School of Economics
  • Head of digital sales, Warner Music Sweden
  • Head of marketing, EMI Music Sweden
  • Key account manager, Sony Music International
  • Head of radio, Sony BMG Music Sweden
  • Head of radio, BMG
  • Public relations consultant, Hill+Knowlton Strategies
  • Account manager, OgilvyOne Worldwide and Ogilvy Interactive
In Their Own Words

“The music industry looks simple from afar, but becomes more complex and nuanced as you get closer to it. At the center is the art form and its impact on modern culture, but it comes down to the most talented people in the world in music trying to reach their audience and cut through the noise.”

“In this course, we will look at best labels and practices in the industry and their opportunities, and then apply this to our own artist project’s journey from the studio to the fans, with all the work that goes on in the middle.”

“I will give you the big picture, the industry insight and specifics combined with the facts, and then together use this insight and theory to inspire and turn artists’ careers into reality.”