Alexandre Perrin

Professor Berklee Study AbroadGlobal Entertainment and Music Business

• Email aperrin1@berklee.edu

In Their Own Words

"As Jay Z points out in one of his songs, music artists are not only businessmen/women, they are their own business as men/women. Given the fact that artists are competing against an online-free-for-all and that creative industries are more and more globalized and concentrated, it is eminently clear that students engaged in a music business career have to be technologically and economically savvy."

"I teach Music Business Finance, Project Management for Artists, Economics of Global Entertainment and, Global Leadership and Management. Thanks to my researcher background and my experience as a consultant, I can fully advise students about finding information, managing projects and delivering professional speech. In the Emerging Business Model practicum, I push them to rethink the payment models existing in the industry and identify most of the traps and best practices for creating new business ventures. As a whole, I help students to understand where the money comes from and where the money goes."

"My teaching style is based on three pillars: data analysis, creativity and teamwork. I rely on pedagogical tools such as case studies, filmed role-playing, online simulation and debates. I see Berklee Valencia as a laboratory where music business students can meet with musicians, DJs or film/video game composers to imagine the future of this industry."