Faculty detail | Berklee Valencia Campus

Alexandre Perrin

Associate Professor Berklee Study AbroadGlobal Entertainment and Music Business

In Their Own Words

"As Jay Z points out in one of his songs, music artists are not only businessmen/women, they are their own business as men/women. Given the fact that artists are competing against an online-free-for-all and that creative industries are more and more globalized and concentrated, it is eminently clear that students engaged in a music business career have to be technologically and economically savvy."

"I teach Music Business Finance, Project Management for Artists, Economics of Global Entertainment and, Global Leadership and Management. Thanks to my researcher background and my experience as a consultant, I can fully advise students about finding information, managing projects and delivering professional speech. In the Emerging Business Model practicum, I push them to rethink the payment models existing in the industry and identify most of the traps and best practices for creating new business ventures. As a whole, I help students to understand where the money comes from and where the money goes."

"My teaching style is based on three pillars: data analysis, creativity and teamwork. I rely on pedagogical tools such as case studies, filmed role-playing, online simulation and debates. I see Berklee Valencia as a laboratory where music business students can meet with musicians, DJs or film/video game composers to imagine the future of this industry."

Career Highlights

  • Collaborated with leading multinational firms such as Siemens, Amadeus, and Lafarge on projects related to knowledge management and business intelligence
  • Delivered courses in graduate programs from triple-accredited institutions in France (HEC Paris, ESCP Europe, EDHEC Business School, Audencia Nantes School of Management, École des Mines), Brazil (Coppead Business School, Federal University of Rio de Janeiro), Lebanon (École Superieure des Affaires) and Vietnam (Centre Franco Vietnamien de Formation à la Gestion)
  • Deputy Director and Director of the Master’s in Management at Audencia School of Management and Scientific Director of the Master’s in Management at EDHEC Business School, ranked 25th and 14th, respectively, worldwide by the Financial Times
  • Contributed to numerous accreditation processes with EFMD, AMBA and AACSB
  • Published several articles about knowledge management in international peer-reviewed journals such as ParisTech Review, International Journal of Information Technology and Management, Management, Système d'Information et Management, and Journal of Knowledge Management
  • Published pedagogical cases about video-on-demand and corporate social responsibility and contributed to Strategor (6th Edition), the top selling textbook on strategy in France
  • Languages include French, English, and Spanish

Awards

  • 2010 Emerald/EFMD Outstanding Doctoral Research Award

Education

  • M.S.M., Audencia Nantes School of Management, management
  • M.S., Skema Business School, knowledge management
  • M.S., University of Nice Sophia Antipolis, research methods
  • Ph.D., University of Nice Sophia Antipolis, management science