“Digital has almost killed and then resurrected the music industry. Having lived through the digital revolution of the music business and seen the efforts it has taken the industry to adapt, and yet managed to reestablish itself, is something I love to share.
To evolve in the modern music business one needs to be fully capable of understanding and using the existing—and mostly free!—tools to help artists and marketers to achieve the most for a given release.
I will show the students the possibilities digital has created and make sure they have the know-how, confidence, critical thinking, and spontaneity needed for a successful campaign.
At the same time, it’s important for me to prove that digital is exciting and can readily be used to enhance creativity and to reach your pre-set goals.
Music is passion, music is inspiring, music is fun, and so should be the marketing of it.”