Erik Hasan Gómez Builds Immersive Worlds Through Sound and CGI for Major Artists

Over the past decade, Erik Hasan Gómez MM ’17 has built a prolific body of work in music video CGI, character design, animation, texturing, and compositing for artists such as Peso Pluma, Kenia Os, and Belinda. Based in Monterrey, Mexico, the artist’s work has shaped the visual identity of major music releases and brands including Adidas, Bvlgari, and Caliente MX.

A Path from Engineering to Berklee Valencia

Born and raised in Nuevo León, Mexico, Gómez first pursued a degree in engineering physics at Tecnológico de Monterrey. After working as a studio engineer in Los Angeles, he decided to refine his artistic direction and enrolled in the Master of Music in Music Production, Technology, and Innovation at Berklee Valencia. This graduate program broadened his creative scope, allowing him to bridge academic theory with real-world practice. 

Bridging Sound and Visual Storytelling

For Gómez, creativity begins with curiosity. While initially focused on music production, his path expanded into sound art and installation work under the mentorship of former faculty member Pierce Warnecke. “Berklee creates opportunities for you to show your work to the real world,” Gómez explains. “That’s where you really learn.” His experiences, from exhibitions in Portugal to presentations at Valencia’s City of Arts and Sciences, helped him explore audiovisual storytelling in depth.

CGI Production for Major Artists

Now an established 3D generalist, Gómez specializes in crafting highly detailed CGI sequences for music videos, including Kenia Os’s “Mia Mia.” Even a few seconds of on-screen footage can take weeks to build. “You rarely talk about technicalities with directors,” he says. “You talk about emotions, you develop a story and what you’re trying to make people feel, even if it’s a six-second clip.”

He credits his time at Berklee Valencia as a pivotal training ground for these high-stakes productions. “The practicality of the graduate program teaches you that things can break the day before a show, and you will figure it out,” he says. 

Teaching the Next Generation

Today, Gómez balances his creative practice with his role as a full-time professor at Tecnológico de Monterrey, where he teaches subjects ranging from acoustics to synthesis. He also continues to build audiovisual installations that explore themes of chaos and perception, inviting viewers to question how they perceive reality.

His advice to aspiring creatives is simple: Stay curious, stay visible, and do not be afraid to explore the unknown.