Alf Olofsson | Berklee Valencia Campus

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Alf Olofsson

Instructor

Alf Olofsson

Instructor

“The business of music is rapidly changing, but one constant for me is the power of a good live music performance, that experience of having the hair stand up on the back of your neck from such an amazing show, of feeling the whole audience electrified. This kind of energy has drawn me into a lifetime of building events and tours, and has helped me to persevere through the thrills and frustrations of presenting live events.”

“With my focus on music export and event building, I have established networks in Japan, China, India, North America, South America, Europe, and, most recently, Russia.”

“My goal as a teacher at Berklee is to provide students with information and insight to increase their skills and confidence in building their own vision. Every student's needs and expectations are unique, and that is something that I try to foster and develop. One of the best ways I have found to do this is with practical applications. The real stuff happens in real time.”

“We cover the basics in class, but this is not a desk course. The only way to fully integrate our knowledge is by using it, so we will have a strong focus on actual event and tour building. As your instructor I will give you all the tips that I have learned on my journey and, through guest lectures, will share the wisdom of many of my colleagues who are on the front line of this exciting industry.”

Career Highlights

  • Head of music programming and production for Swedish events at the World Trade Exhibition (Shanghai, China)
  • Organized the live music celebrations for the launch of the new Swedish Embassy and produced the embassy’s jazz festival, Jazz on the Roof, for two years (Washington, D.C.)
  • Developed and managed various live performances and educational seminars on behalf of the Swedish Institute and Swedish Embassy through the Swedish Ministry of Foreign Affairs Culture Program (Moscow, Russia)
  • Served as artistic director responsible for the Centre Cultural Suedois’s live music programming and production (Paris, France)
  • Responsible for selecting artists, venues, and tour management as well as arranging marketing and promotion for a series of showcases and tours featuring heavy metal, pop, jazz, and European dance music for the Swedish Institute (India and Brazil)
  • Produced and tour managed all of Export Music Sweden's international showcases from 2002 to 2012 (Japan, China, France, Germany, U.S.)