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Yvette Noel-Schure, highly regarded music and entertainment PR executive and vice president of Schure Media Group, was presented with Berklee’s first Master of Global Entertainment Award by María Martínez Iturriaga, executive director of Berklee’s campus in Valencia, Spain. Noel-Schure accepted the award at a March 14 event held in her honor at Berklee Valencia.
The respected industry veteran is known for her work with Beyoncé, Prince, John Legend, and many others. “Yvette Noel-Schure is the most relevant PR professional within the music and entertainment industry today,” said Iturriaga. “Her passion and dedication to the artists she represents makes her an example to other colleagues and for future generations of industry professionals.”
“We are deeply grateful for her commitment to Berklee,” Iturriaga continued, “particularly to the Valencia campus, where, throughout the years, she has provided our students with a wider multicultural and inclusive approach towards their future role within the music industry. We are confident that this will result in an outstanding generation of executives.”
"Berklee is in my heart for a number of reasons," Noel-Schure said. "People like me, women and men who have had long careers in this business, need to learn from those coming. It is also important to teach what we have learned, to pass down the knowledge, so future generations can do even better than you did. For that, Berklee is the best."
At the award ceremony, held at the library on campus, Berklee students paid tribute to her career achievements by performing spoken word poetry. They also conducted a question and answer session where Noel-Schure delved into her 30 years of experience in the field, the future of the industry, and the role of women in the music and entertainment business. A passionate advocate for gender equity in the industry, Noel-Schure has addressed the topic at numerous events hosted by Berklee Valencia, and she is also a mentor for the Berklee Outstanding Women Scholarship.
The Grenada-born publicist has developed press campaigns for a diverse roster of artists, such as Mariah Carey, Will Smith, Jessica Simpson, Prince, John Legend, Adele, Wyclef Jean, and Destiny’s Child, including each of that group's individual members: Beyoncé, Kelly Rowland, and Michelle Williams. She also oversaw media launches for Maxwell’s BLACKsummers’nightand Beyoncé’s I Am… Sasha Fierce.
Berklee’s Master of Global Entertainment Award recognizes industry leaders who have dedicated their life and career to music and entertainment on a global scale by promoting multicultural diversity and developing opportunities for individuals from underserved communities to make their way into the industry.