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María Martínez Iturriaga, senior vice president for international learning environments and executive director of Berklee Valencia, took part in the ninth edition of BIME PRO, a series of talks and conferences with professionals from all areas of the creative industries, on Wednesday, October 27.
Martínez Iturriaga joined the workshop Passion and Future in a Growing Sector, a training talk on the music industry. At the event, guest speakers representing Spain, the United States, and Latin America discussed the profiles of teachers and students at artistic institutions, the connection of studies with professional realities, teaching methodologies, and other potential academic contributions to the music industry. Victoriano Darias de Las Heras (UNIR), Guillermo Page (University of Miami), María Isabel De Los Ríos (La Red Music Entertainment), and David Loscos (IMB Business School) joined Martínez Iturriaga on the panel.
With more than 200 speakers from over 20 countries, more than 1,500 companies represented, and upwards of 3,000 attendees, BIME PRO is a meeting point for the European and Latin American music industries—an international hub for music, technology, and innovation. The conference took place at Euskalduna Jauregia in Bilbao, Spain, from October 27 to 29, and was also available to follow virtually.
Many respected guest speakers participated in the conference, including Alex Bruford (ATC Live), Natasha Gregory (Mother Artists), and Mike Malak and Jon Ollier (One Fiinix Live). Other speakers included Spanish artists Raphael and Mala Rodríguez; Shirley Manson, lead singer of the band Garbage; DJ, producer, and entrepreneur John Acquaviva; J Balvin’s managers Fabio Acosta and Iván Alarcón; RLM CEO Rosa Lagarrigue; Spanish promotor Gay Mercader; and Ed Sheeran’s agent, Jon Ollier.
The event included live concerts, training sessions for students aspiring to work in the music industry, technology forums, and a startup meeting point for entrepreneurs, as well as a forum that focused on creating equal opportunity in the music industry.
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