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María M. Iturriaga is the Executive Director for Berklee College of Music at its campus in Valencia, Spain, where she plays a leading role in the campus' academic, enrollment and institutional strategy.
Iturriaga joined Berklee in 2008 and was at the forefront of establishing the Valencia campus–being Berklee’s first appointment in Spain–for the creation of the college’s first international campus.
During her time at Berklee, she has played different roles in the institution: from helping launch Berklee's first international campus to leading the enrollment department as Dean of Admissions, or creating and developing the International Career Center, an innovative area of the college that provides career guidance and support to launch the global careers of Berklee’s master’s degree students. Today, 90% of Valencia master's graduates are active in the music industry and the campus has welcomed more than 1,000 students from more than 50 different countries.
María holds a master’s degree in performing arts administration from New York University, a bachelor of science degree in business administration from the Universidad Autónoma de Madrid, and a bachelor of music degree in piano performance from the Real Conservatorio Superior de Música in Madrid. Prior to that, María was educated in Spain, the U.K. and France.
María’s professional focus has been on strategic planning and business development in the cultural and entertainment industries. Prior to Berklee, she worked with AEA Consulting in New York, one of the world's leading arts, culture, and entertainment consulting firms, specialized in strategic, operational, and facilities planning. Working on an international level, she assisted clients such as the New York City Opera, Fundación Televisa, Museo del Barrio, the Victoria and Albert Museum, and the Hispanic Society of the Americas.
María has also worked in external affairs and as a music agent on projects in the U.S., U.K. and Spain, and on assignments for the Brooklyn Academy of Music and the New York City Center. She is a member of the Abram Wilson Foundation Advisory Board and of the Comité Protector de la Música del Reciclaje, chaired by the Queen Sofía of Spain.