Faculty detail | Berklee Valencia Campus

Rachel Stoewer

Instructor Global Entertainment and Music Business

In Their Own Words

"In my classroom, I want students to feel transported from campus to a fast-paced working environment, learning how to do digital marketing for an artist or campaign. While working at Berklee in Valencia, I’m also the head of digital marketing for Cooking Vinyl Records in London, so my style of teaching is as if I’m training a new member of my staff, and they need to know every piece of what the role entails. There is nothing textbook about digital marketing, so students will learn from my everyday experiences and stay up-to-date with industry news items and digital developments via music and tech trades."

"Being a student can be difficult, and the system doesn’t always work for everyone. I want to help students learn in a way that works for them by being engrossed in a real-world digital marketing environment."

"These students are smart, intuitive, and ambitious. They inspire me daily, and being on the beautiful Berklee Valencia campus is inspiring as well. When I was a student, it was very difficult to find a university with music industry degrees, or they were difficult to access, so I’ve always looked up to those at Berklee, fulfilling their passions with an education. I feel very honored to have the opportunity to work at the best music school in the world." 

Career Highlights

  • As head of digital at Cooking Vinyl, had No. 1 album in the U.K. with Passenger’s Young as the Morning, Old as the Sea; top 10 albums in the U.K. with Lissie’s Castles, The Darkness’s Pinewood Smile, Maximo Park’s Risk to Exist, and Feeder’s All Bright Electric; and top 20 album in the U.K. with Seth Lakeman’s Ballads of the Broken Few
  • While running marketing at Glassnote Records, had U.S. Gold Records for the following singles: CHVRCHES, “The Mother We Share”; Childish Gambino, “3005”
  • Part of the following marketing campaigns while at Sony: U.S. gold records for the following albums: Adele, 19; MGMT, Oracular Spectacular; Foster the People, Torches; Childish Gambino, because the internet, among others; and U.S. platinum+ records for the following albums: Florence and the Machine, Lungs; Mumford and Sons, Babel; Taylor Swift, Speak Now; Enrique Iglesias, Euphoria
  • Speaker at Primavera Sound Barcelona 2016 (Digital Feast or Online Hunger? How to Release a Record in 2016); AIM Indie-Con 2017 (Cooking Vinyl Presents: How to Achieve a No. 1 Album); and Midem 2018 (Midem Artist Accelerator Workshop: Digital Marketing and Social Media Management) 


  • Bronze CLIO Award winner for Music Partnerships/Collaborations for Childish Gambino's because the internet/Rough Trade The Room, 2013


  • Bachelor of Arts, University of Minnesota, communications