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Last week Berklee Valencia celebrated the third INOCON Music and Tech Conference. The event, which took place April 7 to 9, with the support of BBVA, combined virtual presentations with musical performances, bringing together more than 20 experts from the music and technology industries.
This year’s event focused on three main themes: being, exploring, and imagining. During the talks, experts covered topics such as the future of the music industry, the evolution of record labels, new markets and trends, music production, new technologies and their impact on the industry, the need to create a more inclusive industry and how to achieve it, the power of music as a healing element, and more. It was a unique opportunity to learn from professionals such as AJ Ramirez (head of production, Electronic Creatives), Seri Kohli (marketing manager, Ministry of Sound), Joy Allen (acting director, Berklee Music and Health Institute), Grant Kirkhope (composer nominated for BAFTA, ASCAP, and IFMCA awards), and Anne McKinnon (cofounder and COO, Ristband).
The conference culminated on Saturday, April 9, at the Centre del Carme Cultura Contemporània (CCCC) with INOCONCERT 2022, an in-person event that was also streamed live on Berklee Valencia’s YouTube channel, where students were able to showcase their extraordinary talents through selected performances and DJ sets. The in-person audience also had the opportunity to experience AV installations created by students of Berklee’s music production, technology, and innovation program that were presented at the iconic museum.
INOCON was originally created at the start of the COVID-19 pandemic as a global platform to maintain and strengthen the connection between leaders and innovators in the fields of music and technology. Now in its third year, the event has proven to be an essential space for the diffusion of knowledge and opportunities within the world of music.
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