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On the occasion of its 10th anniversary, Berklee’s campus in Valencia, Spain, presents #MúsicosConMuchaCalle, a cultural outreach campaign that aims to highlight the artistic and musical talent behind the more than 80 streets in Valencia named after musicians.
With this initiative, which will highlight such artists as the siblings Amparo and José Iturbi, the masters José Serrano and Francesc Tàrrega, and the great Concha Piquer, Berklee will pay tribute to the musical history of the city that has been its "home" for 10 years and highlight the past, present, and future talent of Valencia.
As part of the campaign, posters featuring those musicians will be displayed all around the city, inviting people to learn more about their stories at musicosconmuchacalle.com, which includes an explanatory video of the initiative, a downloadable map featuring the bios of musicians for whom the streets are named, and a Spotify playlist capturing the music of other Valencian artists proposed by the public.
The campaign will also be featured prominently on the main social networks to raise awareness of the rich musical culture of Valencia and generate conversation about which Valencian bands, musicians, DJs, or composers have inspired different generations. To encourage participation, a raffle will be held with prizes, including Berklee products and tickets to Berklee activities and concerts.
Berklee Valencia is the college’s first campus outside the United States and its only campus in Europe. Through numerous collaborations with Valencian institutions, such as La Ciutat de les Arts i les Ciències (Les Arts), Berklee Valencia develops cultural and academic activities of public interest in the region. Since it opened its doors in 2012, more than 4,500 students from almost 100 countries have studied on the campus and come to the city of Valencia to complete their education.
The rights of use and reproduction of the images used in the campaign have been granted by the Biblioteca Valenciana Nicolau Primitiu, the Enrique Valor Benavent fund, the Frances Almela y Vives fund, the funds of the National Library of Spain, and the personal archive of Gloria and Robert O'Sullivan in collaboration with Antonio Galera and Inés Sevilla.
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