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Master in Global Entertainment and Music Business

Introduction

The music industry is changing faster than ever—and expanding worldwide. In this master’s degree, you’ll learn to meet the artistic management and entrepreneurial challenges of the global entertainment industry.

From crowdsourcing to music streaming, the way of doing business in the music industry is being revolutionized. Berklee's master in global entertainment and music business is part of that revolution. This one-year program is ideal if you have a vested interest in both music and business, and want to gain a competitive edge in the industry.

Program Highlights

Global Perspective

Students from over 30 countries come to develop a global vision of the music industry and understand the tendencies in leading and emerging markets. Our multicultural faculty have experience across the globe, and we bring in industry experts to give in-depth thematic workshops on the nuances of markets such as the US, Japan, Sweden, Brazil, China, and France.

Tailored Curriculum

The program offers concentrations in four areas of the music industry: Live Entertainment, Emerging Business Models, Technology, and Record Industry. Students choose the concentration and focus on this area for the practicum course and the culminating experience project. In addition to choosing a concentration, students have the flexibility to choose several electives based on their interests and career goals.

Practical Experience

Getting hands-on, practical experience is vital to success after graduation. Students have the chance to work on real-life projects such as the on-campus record label Disrupción Records or TEDxBerkleeValencia. Students also get to work on consulting projects to develop creative solutions for real companies and start-ups, such as Midem, Pledge Music, Next Big Sound, Nagual Sounds, Patreon, and Stageit.

Who Are We Looking for?

We seek focused, motivated, creative candidates with excellent academic and professional backgrounds who can contribute skills that will benefit the program.

The ideal candidate wants to:

  • Explore advanced concepts and models in the global music industry.
  • Apply managerial and/or entrepreneurial skills to existing entertainment and music business environments.
  • Lead and influence the direction of the profession as visionaries, executives, and entrepreneurs.
  • Gain a thorough understanding of the elements of a successful enterprise.

Candidates should demonstrate that they have:

  • Prior academic success.
  • Clear professional goals.
  • Experience in music or entertainment, preferably with a business connection.
  • Leadership in professional and/or academic environments.
  • Effective communication skills (both orally and in writing).
  • The ability to work effectively with others typically found in the global music industry.

Program Information

The master of arts degree in global entertainment and music business provides advanced instruction to guide and prepare music industry professionals to lead today’s global music industry as visionaries, executives, and entrepreneurs. Global entertainment and music business students focus on the skills, concepts, and methodologies of global business models. They learn to apply these models to the artistic management and entrepreneurial challenges of music and digital media in the international contemporary entertainment industry. Through a contemporary approach to global entertainment and music business, students strengthen analytical and leadership skills, as well as written, oral, and musical communication skills, as they excel as music business leaders. Students not only enhance their professional skills and knowledge, they also grow as leaders of the music industry.

Program Purposes and Learning Outcomes

Upon completion of the program students will be able to:

  1. Synthesize the language of the global music and entertainment industries
  2. Evaluate and apply leadership models as tools for ethical and culturally influenced decision-making
  3. Apply effective promotion and marketing strategies to the global development of music and entertainment
  4. Synthesize research techniques applicable to the global music and entertainment industries
  5. Synthesize intellectual property laws, with particular attention to rights licensing
  6. Assess markets for emerging business models
  7. Assess financial considerations in the commerce of music and entertainment in a global economy
  8. Forecast trends and gain expertise in the technology applications appearing in business environments

Program Concentrations

In the global entertainment and music business program, students choose one of four concentrations and focus on this area in the culminating experience project and in a practicum course. Students enroll in a practicum course in the spring semester where they work on a project directly related to the concentration and also choose a related topic for the culminating experience.

In addition to choosing a concentration, students have the flexibility to customize their curriculum by choosing several industry-focused electives over the year. Students choose their electives together with an academic advisor based on their interests and career goals.

The four concentrations are:

  • Emerging Business Models
  • Live Entertainment
  • Record Label
  • Technology

Culminating Experience

The culminating experience is the final project that students present at the end of the program and is related to their concentration. Through the culminating experience, students make a creative contribution to, and/or define and solve a problem that exists in, the profession. It is a major part of the master's program, and represents the educational journey students take throughout the year. Projects take shape and evolve throughout all three semesters, and the final presentation can be a research project, a creative work, or a practical project.

Culminating Experience Timeline

  • Semester One: Students propose their culminating experience to their advisor and program director.
  • Semester Two: Students revise and refine their proposal and get final approval from their advisor. Students also work with their advisor to form the culminating experience committee for their project.
  • Semester Three: Students complete and present their final project to the culminating experience committee.

For more detailed information about the culminating experience, you may reference pages 48-51 of the 2014/15 Graduate Bulletin.

Culminating Experience Example

Tracking the Story

Gabrielle Banks '14 set out to "soundtrack" a bestselling novel. Honing her skills in curation and music, her full-length album consisted of pre-existing songs that fit emotional themes or explicit callouts in the book and some original songs she produced (and for a few, co-wrote) featuring Berklee classmates. The project helped her to explore the role of a music supervisor and also the recent advancements in pairing music with new media.

Academic Calendar

The master's program runs from September to August. View the academic year for the current academic year.

2014/2015 Graduate Bulletin

The graduate bulletin contains all the information relevant to Berklee graduate programs for the current academic year. Program information may change year to year.

2014/2015 Graduate Studies Bulletin

Courses

The following are the courses students take over three semesters (fall, spring, summer) to complete the master in global entertainment and music business. There is an optional internship that takes place the fall after graduation for those who want to do an internship through Berklee for credit.

  • Total Credits: 35/36 with optional internship
  • Total ECTS: 64/66 with optional internship

Required Course
Elective Course
Optional Course

Fall 2014 - Semester 1

Contract Management and Entertainment Law

  • MB-551
  • 3 credits/6 ECTS

This course provides a comprehensive look at business and intellectual property law. Students examine all legal aspects of businesses, such as contracts, securities regulations, and products liability, as well as those specific to music and entertainment environments, such as intellectual property and trade agreements. Students will review commercial transactions and take an in-depth look at copyright concepts important to the protection of creative works. Students will also learn how intellectual property law has been implemented and enforced in various countries and regions. Additionally, students will study other forms of intellectual property protection, such as patents, trademark, and trade secrets.

Music Business Finance

  • MB-553
  • 3 credits/6 ECTS
  • Note: students who test out of this course will replace it with another elective.

This course focuses on the accounting and quantitative tools of financial analysis that are used by business professionals in corporate settings and investors in private ventures. Students apply a high level of both bookkeeping and mathematical proficiency, as they apply quantitative methods of business analysis. In addition, students explore the role of money, and its many instruments, in music, including nontraditional forms of funding for talent enterprises.

Entrepreneurship and Innovation

  • MB-562
  • 3 credits/6 ECTS

This course explores the many dimensions of new venture creation and growth and fosters innovation and new business formation in independent and corporate settings. Students explore content and process questions, as well as formulate and implement issues that relate to conceptualizing, developing, and managing successful new ventures. Students learn that understanding new venture development from a nonmusical basis is the most beneficial way to develop music-related entrepreneurial ventures.

Music Business Seminar

  • MB-575
  • 1 credits/2 ECTS
  • Note: This course is taken in both fall and spring.

This is a seminar in which students learn interdisciplinary skills necessary to thrive in a fast-paced industry. Students explore the contemporary challenges that impact the music industry today, make predictions about future challenges, and work on solutions. Students meet with leaders and experts who will help them develop a global understanding of the industry. Students will also share in the responsibility for inviting guest presenters and organizing panel discussions with speakers of their choice, related to their professional goal.

Elective

Choose one elective (see descriptions in the elective section).
Optional Elective

Optional electives do not count in program total credits.

  • GS-510 Principles of Music Research
  • ENDS-550 Contemporary Ensemble


Spring 2015 - Semester 2

Music Business Seminar

  • MB-575
  • 1 credits/2 ECTS

This is a seminar in which students learn interdisciplinary skills necessary to thrive in a fast-paced industry. Students explore the contemporary challenges that impact the music industry today, make predictions about future challenges, and work on solutions. Students meet with leaders and experts who will help them develop a global understanding of the industry. Students will also share in the responsibility for inviting guest presenters and organizing panel discussions with speakers of their choice, related to their professional goal.

Practicum Course

  • 3 credits/6 ECTS

Students take the course that corresponds to their concentration (see practicum course section below for course descriptions):

  • MB-611 Emerging Business Models Practicum
  • MB-621 Live Entertainment Practicum
  • MB-623 Record Practicum
  • MB-625 Technology Practicum

Elective One

Choose one elective (see descriptions in the elective section).
Elective Two

Choose one elective (see descriptions in the elective section).
Elective Three

Choose one elective (see descriptions in the elective section).
Optional Elective

Optional electives do not count in program total (see descriptions in the optional elective section).

  • GS-510 Principles of Music Research
  • ENDS-550 Contemporary Ensemble


Summer 2015 - Semester 3

Culminating Experience/Thesis

  • MB-695
  • 6 credits

Master of Arts---Global Entertainment and Music Business students are required to complete a culminating experience. This experience may take the form of a directed study, project or internship. The student will work in consultation with his/her faculty advisor and/or the Music Business Department Chair to develop his/her unique project. The goal is to complete original work at a professional level. A faculty committee composed of the advisor and two other faculty will evaluate the final project that results from the culminating experience. The three-person faculty team will serve as the examining committee.

Elective

Choose one elective (see descriptions in the elective section).
Optional Elective

Optional electives do not count in program total credits.

  • GS-510 Principles of Music Research
  • ENDS-550 Contemporary Ensemble

Fall 2015 - Semester 4 (Optional)

Optional Internship

The optional graduate internship (GS-595) takes place in the fall following graduation. Read more about the optional internship in the career development section.

Practicum and Elective Course Descriptions

Practicum Course (Spring 2015 - Semester 2)

Students enroll in one practicum course directly related to their concentration (record industry, live entertainment, emerging business models, or technology). This course takes place during spring semester.

Emerging Business Models Practicum

  • MB-611
  • 3 credits/6 ECTS

This course facilitates a critical discussion of new business models for the entertainment industry, with a specific focus on music. Students study new methodology for the distribution of content and the difference between entertainment as a product and entertainment as a service. Students will also review the merger of responsibilities between record labels and management companies, as well as new models for agents and do-it-yourself tools for the branding and promotion of musicians and music. The course incorporates an analysis of both entrepreneurship and the concept of disruptive innovation, and explores how existing business can adapt to changes in the marketplace.

Live Entertainment Practicum

  • MB-621
  • 3 credits/6 ECTS

This course examines, in-depth, the aspects of producing and promoting successful tours and concerts. Students explore the concert from the artist side, and what to expect from promoters. We will also review the promoter's ability to purchase talent and produce shows, considering such matters as competition, geography, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorships, rental agreements, labor, security, concessions, tour packages, and promoter-owned venues. Students also learn how to manage and produce a tour, focusing on a tour theme and marketing plan, routing, itineraries, riders, offers, contracts, subcontractors, show and tour personnel, merchandising, sponsorships, deposits, day-of-show and show settlements, and interactions with agents who book the tour.

Record Practicum

  • MB-623
  • 3 credits/6 ECTS

This course provides students with a practical experience in the development and management of a student-run record label, Berklee Valencia Records. Students will get acquainted with the departments of artists and repertoire (finding talents among other Berklee Valencia students and songs to be crafted and/or recorded); business affairs (negotiating contracts with all the parties involved); production (getting the masters and artwork done according to a schedule); marketing (promotion, advertising, and publicity of the music projects); and distribution (online and physical sales when relevant).

Technology Practicum

  • MB-625
  • 3 credits/6 ECTS

In this course, students will study the continuum that exists between consumers and creators through the emergence of software applications in music. Considering how the connections between artists and fans have evolved due to advancements in technology, students will learn how to create fruitful community musicians via interactive applications. Economic and technological issues will be covered to evaluate the degrees of feasibility and the level of risks of such applications. This course will equip students with the specific vocabulary and context to help them contribute to and guide new software development for musical applications.

Electives 2014/2015

Students in global entertainment and music business choose five electives to take. Electives are centered around five career ares of the music industry: artist management, live entertainment, production, marketing, and entrepreneurship. Students choose the electives that best fit their career goals and interests. The semester that electives are offered vary each year.

Branding, Sponsorship, and Advertising

  • MB-550
  • 3 credits/6 ECTS

This course provides a comprehensive overview of the marketing of products and services by multinational organizations, with emphasis on international cultures and marketing strategies. Students learn about the practices of companies large and small, with emphasis on those in the music/entertainment industry who are seeking market opportunities outside their home country. Students also learn about the importance of viewing international marketing management strategies from a global perspective.

Global Leadership and Management

  • MB-555
  • 3 credits/6 ECTS

This course provides an integrated analysis of the concepts, theories, viewpoints, and strategies that shape today's global leadership and management roles. Students learn about human behavior and action within the organizational setting, at both interpersonal and organizational levels. They evaluate the broad picture of management within multiple organizational settings and the global environment within which businesses operate today and into the future. They also evaluate the ways that globalization of world markets and internationalization of U.S. business influence all functions of management specific to music and entertainment industries. Additionally, students explore how ethical leadership practices affect their own professional future regardless of where they work.

Economics of Global Entertainment

  • MB-557
  • 3 credits/6 ECTS

The course offers a microeconomic and macroeconomic analysis of the international music and entertainment industries. Students will focus on current issues in world trade and finance, government policies, and, generally, any macroeconomic consideration affecting intangible assets and the creation and protection of intellectual property for economic growth and employment. Students will apply economic analyses to the music and entertainment industries as they evaluate, using economic reasoning, the latest trade and scholarly writings in the field. Students will also analyze current events in world affairs, and their effect on the music and entertainment trades.

Publishing, Licensing, and Distribution

  • MB-559
  • 3 credits/6 ECTS

This course provides an analysis of the digital systems, online and mobile, that are becoming the primary mechanisms for the licensing, distribution, and sale of music and other forms of entertainment. Students acquire a thorough understanding of the structure of the global music publishing industry, including its history, function, laws, and its financial income streams, through the discussion of case studies involving the distribution and licensing of online media. Students compare and contrast the licensing frameworks in the United States and European communities and focus on the monetization of new licensing opportunities in media vehicles such as gaming, film, television, online, and mobile. The financial valuation of these properties are accomplished through the appraisal of historical precedent-setting legal cases and are demonstrated through the analysis of an international music publisher song catalogue, its current song chart positions, past licensing revenue, and future licensing potential, to establish a monetary value of the publisher's assets. Students acquire the knowledge and skills needed to be a music supervisor; work at a film/television studio, an international music publishing company, or an online media distribution company; or to start their own company. The final project will encompass selecting music for a current advertising campaign or independent film.

Strategic Marketing Management

  • MB-563
  • 3 credits/6 ECTS

In this course, students focus on the management and logistics of marketing programs. By emulating best global business practices and processes, students are provided with opportunities to master an extensive vocabulary of marketing terms and concepts; apply them by creating a valuable, music-related offer; and develop a comprehensive integrated marketing communication (IMC) launch campaign. Students compile and analyze primary and secondary research, articulate research findings, and refine and align campaign costs with its effectiveness.

Music, Media, and Society

  • MB-564
  • 3 credits/6 ECTS

Through readings, discussions, audiovisual materials, and research, this course will explore the ways that technology intersects with the consumption and distribution of music and other content, and the societal impacts upon both consumers, musicians, and business involved in the content industry. Some readings and materials will provide a sample of various scholarly works that have proven influential to media and culture researchers. Other case studies will be used to demonstrate the dramatic change in the media industries, with a particular focus on music, since it is perhaps the most beleaguered by technological changes.

The Science of Artist Management

  • MB-613
  • 3 credits/6 ECTS

This course explores the science behind representing an entertainment act, whether as an attorney, agent, manager, or business manager. Specific focus is on advising, representing, and furthering the careers of artists and others in the entertainment industry. Students will examine the basics of agencies, talent booking and contracting, shopping talent, union and government regulations, fee/commission structures, and contractual considerations. Other emphasis will be given to financial management and advising, budgeting, development of a client base, and ethical practices in advisor roles.

Online and Social Media Management

  • MB-615
  • 3 credits/6 ECTS

This course provides a comprehensive analysis of online and social media options available for the promotion of entertainment products and services. Students review the plethora of online tools for marketing, including online advertising, social media campaigns, social media etiquette, and games and contests. Students learn to create a total branding plan for an entertainment asset. The capstone of the course requires students to create an integrated online media plan for the promotion of a new entertainment product or services.

The Art of Marketing a Record

  • MB-624
  • 3 credits/6 ECTS

This course provides students with practical experience in marketing and promotion of recordings produced by student-run record label Berklee Valencia Records. Students will gain experience in marketing (promotion, advertising, and sponsoring of projects), publicity (media coverage and public appearances), and distribution (online and physical sales).

Music Video Production

  • MTI-543
  • 3 credits/6 ECTS

This course provides musicians with the tools and techniques to create compelling, creative music videos, especially using "guerilla" techniques (self-produced, low budget). The course introduces the fundamental techniques of music video production and provides practical hands-on experience for producing professional music videos. Students learn by doing as well as by study. They analyze different techniques and methods of planning and production and put them into practice as they create their own videos.

Electronic Dance Music Composition

  • MTI-613
  • 3 credits/6 ECTS

This course explores topics in electronic production and live performance techniques related to modern electronic dance music production, sound design, arrangement, and performance. Students generate content and create their own music while learning how to use Ableton Live Suite. Students learn to analyze electronic music, and explore techniques for remixing, performing, and creating electronic music.

Mobile Music App Writing

  • MTI-618
  • 3 credits/6 ECTS

In this practical, hands-on course, students learn to design, test, analyze, and improve music apps for iOS devices, including the iPhone, iPod Touch, and iPad. Several small apps will be created and prototyped over the first half of the semester, with a larger apps being created, tested, and deployed for the final project. Existing music apps will be evaluated for effectiveness and usability, and this evaluation process will be incorporated into the prototyping stage of the students' own app development. Students learn and use the Swift programming language, and also become familiar with the Objective C programming language.


2014/2015 Optional Electives

Optional electives do not count in program total credits.

Principles of Music Research

  • GS-510
  • 3 credits/6 ECTS

Principles of Music Research introduces the tools of music scholarship, including reference and research materials in both book and electronic forms. Students develop the skills, attitudes, and understanding to research and write about music by learning how to approach various types of scholarly study within music and by increasing their proficiency with music library resources. Projects and assignments will be tailored to the individual needs of the student working towards his/her culminating experience or thesis project. Students learn advanced information seeking, assembling a literature review, evaluating current research, writing and documenting sources professionally and ethically, distinguishing primary and secondary research, and finding and applying for funding sources. Students taking this course should have the ability to recognize, identify, and define an informational need; seek basic information in a strategic way; locate and access basic information; and evaluate information sources for essential levels of quality and relevance.

Contemporary Studio Ensemble

  • ENDS-550
  • 1 credits/2 ECTS

This course enables students to enhance their ensemble-playing skills, deepen their knowledge of a particular style and its associated repertory, and develop their individual performance identities. Students develop their ability to create and perform music in a particular style. Working under the direction of a senior faculty member, students complete exercises that enhance their intonation, articulation, and improvisational skills in an ensemble context. Students learn to maintain stylistic integrity by developing their awareness of the melodic, harmonic, and rhythmic practices associated with a particular repertory.

*Course content is subject to change.

Visiting Artists and Faculty

In order to give students a broader understanding of the music industry, we invite industry-leading artists, professionals, and visiting faculty to give lectures and workshops related to specific challenges and opportunities in the industry. Faculty visiting from the Boston campus frequently come to Valencia for special workshops and presentations. In many cases, students from all masters programs are welcome to attend visiting artist and faculty sessions, regardless of program.

Visiting artists and faculty change each year. Here are some of the visiting professionals who have visited campus in the past on behalf of the global entertainment and music business program:

Scott Cohen

The graduate business program had the pleasure of hosting Scott Cohen, the co-founder of The Orchard, a digital distribution company that is the largest digital distributor in the world. He is a world-renowned lecturer who visited the campus to discuss reinventing business models as we see it. Currently, he is a visiting professor at London Metropolitan University and is a member of the British Phonographic Industry Council.

Benji Rogers

Benji Rogers is the founder of PledgeMusic, which is a direct-to-fan platform as opposed to a crowdfunding funding website. Rogers is a London-born musician who has been recording and touring since 1999, and visited our campus to speak with our students about his experience running PledgeMusic.

Young Guru and Sean C

Award-winning producers Young Guru (nominated for a Grammy Award in 2011 for his work on "Empire State of Mind" by Jay-Z and Alicia Keys) and Sean C (award-winning American producer, DJ, and artists and repertoire specialist) came to our campus for a series of seminars open to all students.

Alison Wenham

For 35 years, Alison Wenham has worked in the music industry, and is one of the most experienced and well-known international practitioners in the business. Founding AIM in 1999, she has been Chairman and CEO since inception, and in the last ten years has guided its growth and influence to become one of the most respected and successful trade associations in the world. Wenham visited our campus to speak to our students about the music business industry.

Panos Panay

Panos Panay is the Founding Managing Director of Berklee ICE (Institute for Creative Entrepreneurship) as well as a passionate entrepreneur and active startup mentor in the creative media space. As the founder of Sonicbids, he created the leading platform for bands to book gigs and market themselves online, building a subscriber network of 550,000 bands and 35,000 promoters from over 100 countries. As a passionate arts and business advocate Panos serves on a number of boards including being the Chair of Berklee's Presidential Advisory Council for six years.

Outside the Classroom

When you are on campus, you'll find yourself in the midst of a multitude of cultures, backgrounds, and styles. Berklee is well known for their diversity of students and faculty, and on the Valencia campus we celebrate the musical creations and cutting-edge ideas that come from this blend of culture and backgrounds.

Master's students come from all over the world, and bring a wide range of experiences to share on campus during the yearlong program in Valencia. Students are the center of campus life, as they turn classrooms into laboratories and collaborate on innovative projects with students in other master's programs.

Collaboration With Other Programs

It’s not just the faculty and visiting professionals that inspire, at Berklee you will be surrounded by and collaborating with talented musicians and composers from around the world, both in the music business program, and from the other masters’ degrees on campus in performance, scoring, and music technology. It is in this collaboration that opportunities begin to form, relationships are built, and your creativity and ability to innovate are put on center stage.

Outside the classroom, music business students may find themselves working with students from the music technology innovation master's program to work on production for a student artist, or get some extra insight on sound engineering and mixing. Music business students also work with performers to gain experience in promotion, marketing, and artist management. In addition, there are many musicians on campus from all programs who enjoy coming together to perform at events on and off campus.

Performing Opportunities

The campus is full of life, and there's always something you can get involved in. Extracurricular activities are optional and vary from year to year. Some opportunities are open for all students to participate in, while others are on an audition/application basis.

  • Optional Ensemble Elective: Students may opt to take "Contemporary Ensemble" (ENDS-550), a one-credit optional elective to enhance ensemble-playing skills. Students develop their ability to create and perform music in a particular style, under the guidance of a faculty member from the contemporary performance program. Credit does not count toward program credits.
  • Events: There are opportunities for select students to perform in many on-campus and off-campus events such as orientation, graduation, ensemble performances, or events at the City of Arts and Sciences.
  • Conferences: Some industry events and conferences offer opportunities for musicians to perform. Students have performed at Sonar, TEDxBerkleeValencia, and EmTech.
  • Extracurricular Activities: Extracurricular activities are completely optional for students, take place outside of class time, and vary year to year. Past examples of such activities include a batucada group, flamenco workshop, a choir, Valencia DJ Collective, jam sessions, and ensembles.

Berklee's Performance at the Valencia Open 500

Berklee's Performance at the Valencia Open 500

During the Valencia 500 tournament's final ceremony on October 27th, 2013 a group of Berklee students performed an original arrangement of the well-known tune by Tina Turner, 'The Best.' Vocalist Daniel Omphroy, a student of the Master in Global Entertainment and Music Business, won the competition that took place at the Valencia campus to select the performer for this prestigious event. Joining him on stage were classmates Alexey León Reyes on saxophone, and Cassandra Allen and Jana Sustersic on background vocals.

'Happy' (Pharrell Williams cover) - Valencia Commencement Concert 2014

'Happy' (Pharrell Williams cover) - Valencia Commencement Concert 2014

Global entertainment and music business students created a band during their year at Berklee to do gigs and shows around Valencia, they named their band after one of the classrooms on campus, A69. Here, the group 'The A69's' perform the song 'Happy' at the 2014 graduation concert.

Business Students Emcee Graduation Concert

Two students global entertainment and music business program were chosen to emcee the graduation concert, featuring performances by many students from all master's programs.

Business Students Host Benefit Ball

Students from the music business program planned and hosted a ball to support a local non-profit organization that helps people with autism to improve their personal development through music. The Ball was held at the Westin in Valencia and featured fellow students in special performances.

The Berklee Batucada Performs at the Valencia Open 500

Students may join the batucada group as an extracurricular activity, led by faculty member Mariano Steimberg.

Career Development

Getting a master's degree from Berklee pushes you towards the next big step in your career, and the International Career Center is one of the resources you have to help get you there. The mission of the International Career Center is to provide expert guidance, cutting-edge resources, and professional development experiences to a diverse student body for the achievement of students’ music career goals. Rather than acting as a one-time job link, the overall focus is on music career management and helping students access resources and activities that are available and applying them to their own career paths. Read more about the International Career Center.

Industry Events and Conferences

Succeeding in the music business is all about building your professional network and making connections with the right people. During your year at Berklee, you will attend industry-leading events, such as Midem (required) and Sónar (optional). You will learn strategies for building and maintaining your professional relationships, and connect with high-performing peers throughout the year.

Midem Conference Participation (required)

Participating in the Midem conference in Cannes, France is one of the year's major highlights.

According to midem.com “Midem is the leading international business event for the music ecosystem where music makers, cutting-edge technologies, brands and talents come together.” - midem.com

The master’s class attends as conference participants to develop their professional network, attend innovative workshops, summits and panels, see live shows, and socialize with industry movers and shakers. Optionally, students may choose to enter the Midemlab competition, a startup and app developers competition open to the public, where selected entries are chosen to pitch their business model at Midem to a jury of potential business partners and investors.

For the 2014/2015 academic year, conference registration is provided by Berklee while students arrange their own transportation and accommodation.

Featured Events and Conferences (optional)

Students are encouraged to take advantage of their time in Europe to attend or participate in the many music and technology-related conferences held in Spain and Europe. All conference participation and attendance is optional (except Midem, which is required) and students make all the arrangements to attend on their own. In some cases, students may be able to access special offers and student discounts through Berklee.

Sónar (Barcelona, Spain)

  • Dates: June 18–20, 2015
  • Website: sonar.es

"Created in 1994, Sónar is a pioneering festival with a unique format and content. It's first class reputation as a leading reference for international festivals is by virtue of a carefully balanced cultural offering, combining a playful nature, the avant-garde, and experimentation with electronic dance music's newest trends."

Musikmesse (Frankfurt, Germany)

"Musikmesse in Frankfurt am Main is the world’s most important fair for musical instruments, sheet music, music production and marketing."

The Great Escape UK (Brighton, UK)

"The Great Escape (TGE) is a new music festival that showcases emerging artists from all over the world. Over 400 up and coming bands play in 35 Brighton venues, accessible on one wristband. It’s the first place to discover your new favorite band and see them in an intimate setting before they go on to headline major festival stages."

International Music Summit (Ibiza, Spain)

"The Ibiza International Music Summit (IMS) presented by dance music legend Pete Tong, is now revered as one of the world's most important music industry gatherings in the world. IMS signals the beginning of the Ibiza season. It is both a high level music industry conference attended by the global industry leaders in the dance music scene, alongside a week of the most aspirational dance parties on the island - the official launch of the Ibiza season"

TEDxBerkleeValencia (Valencia, Spain)

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxBerkleeValencia, where x = independently organized TED event. At our TEDxBerkleeValencia event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. Select students will have the opportunity help organize the event, while all students will be able to attend.

Optional Internship

Berklee’s optional graduate internship program supports Berklee master’s students who seek to integrate academic and professional experience after completing the coursework and culminating experience projects required in their specific master’s program. This optional program will take place during an additional semester, following the completion of all course work, and students will be charged a part-time comprehensive fee.

Note that students are responsible for securing their own internships and for securing all appropriate and required visa statuses. For more detailed information about the optional internship, you may reference pages 51-52 of the 2014/15 Graduate Bulletin.

Possible Career Paths

These are some career path examples graduates can pursue:

Artist Management

Personal managers represent one or more musical groups or artists and oversee all aspects of an act's career. They deal with and advise the act(s) on all business decisions, as well as many of the creative decisions an artist must make, and attempt to guide the artist's rise to the top.
Concert Promoter

The concert promoter presents, organizes, advertises, and in many cases, finances concerts at performance venues such as arenas, festivals, clubs, church buildings, auditoriums, and so on. The promoter often secures money for the concert by finding others to share in the profits/expenses. However, it is often the concert promoter who absorbs all the financial risk.
Music Publishing

Music publishers are responsible for acquiring the copyrights to songs and publishing them. They may work for a very large music publishing company and perform one or two specific duties as a music publisher. They may work for a relatively small firm and fulfill a variety of functions. Many individuals in music publishing or songwriting become independent music publishers, running their own music publishing firm. The goal of the music publisher is to find and acquire potential hit songs (copyrights) and songwriters, promote them for financial gain, and serve as copyright administrator whereby tracking, licensing, and payment collection can be done efficiently. A good music publisher has knowledge of all facets of the music business, an understanding of music industry dynamics, an ability to hear hit tunes, knowledge of copyrights laws, and contacts in the music business.
Publicity

A publicist handles the publicity and press needs of acts signed to a label. Publicity helps the label sell records and produce income. A publicist must be able to get an artist's name in the news (magazines, music trades, TV, radio, etc.) as often as possible. This is accomplished by writing press releases, sending them to the correct media, talking to media about acts, and arranging interviews. The publicist often arranges a series of print interviews, radio interviews, and TV appearances in conjunction with the release of a new record. Staff publicists spend a lot of time on the telephone and are usually the first to send out promotional copies of new records and other important materials to the media. After a new record is released, a publicist may work with the A&R or promotional departments on a showcase booking of the group, and make arrangements for a press party.
E-Distribution

A person who works in e-distribution is in charge of the electronic buying and selling of goods and services over a public network without the use of physical media, normally by downloading from the internet straight to a consumer's device.
Music Supervision

A music supervisor may act as an A&R scout to find and license popular songs (as source music) for a film, TV soundtrack or other media format.
Music or Technology Entrepreneur

A person who organizes, operates, and assumes the risk for a music business venture. Some common businesses started by music entrepreneurs are: recording studio facility, private teaching practice, performing band, booking agency, artist management, music retail, music publishing company, record label, and others.
Advertising Account Executive

An advertising account executive develops advertising campaigns for a record label's products. This person must be creative and aggressive, have good sales skills, and have a strong knowledge of music. They may also have advertising experience in another area.
Record Company Executive

This person would usually be employed at a record label and be a director, vice president, or president of any of the various departments or areas therein.
Business Manager

The business manager handles the financial affairs of musicians and entertainers. Most have degrees in business administration with concentrations in accounting or management. The business manager should have knowledge of negotiating, accounting skills, investments, and tax laws.
Music Business Consultant

The music business consultant advises his/her clients, who are generally artists, music industry professionals, or entrepreneurs, on music business strategy for their career or business.
Entertainment Attorney

An entertainment attorney handles any contractual matters conceivable within the entertainment industry. Entertainment attorneys can be freelance, hired on retainer, or an employee of a company or business within the entertainment industry. Entertainment attorneys generally specialize in one of three separate fields within the entertainment industry: sports, film and television, and music. An attorney that specializes in the music industry usually has a solid depth of understanding with regard to copyright laws and artist/band agreements with managers, publishers, record labels, booking agents, and so on. Additionally, successful completion of law school and a state bar exam are requisites for being an entertainment attorney.

FAQs


Is the GRE or the GMAT required to apply for this program?

The GRE or the GMAT is not required to apply for this program, but is highly recommended.
Do I need to have a degree in music business?

Global entertainment and music business applicants must possess a minimum of a bachelor's degree in music or business (or equivalent credentials) from an accredited institution and demonstrate leadership, motivation, intellectual curiosity, and promise of great achievement in their area of study.